[Hiring] Director of Digital Marketing @Kibo Commerce

Role Description

As the Director of Digital Marketing at KIBO, you will own the strategy and execution of KIBO’s digital demand engine, with a primary focus on creating qualified pipeline and accelerating revenue growth. This is a hands-on leadership role for a digital marketer who is obsessed with what’s next.

You will lead KIBO’s digital acquisition strategy across:

• SEO
• AEO/GEO
• SEM
• Paid search
• Paid social
• Website conversion
• Account-based marketing
• Marketing automation
• Digital analytics

You will be expected to continuously experiment with emerging AI tools and new approaches to search and digital discovery, determine what actually works, and rapidly put those learnings into practice.

Ultimately, you will be accountable for building a measurable digital marketing engine that creates engagement with the right accounts, generates qualified opportunities, and contributes directly to pipeline and revenue.

Qualifications

• 7+ years of progressive B2B digital marketing and demand generation experience, preferably within SaaS, enterprise technology, eCommerce, Order Management, supply chain, retail technology, or a related category.
• Demonstrated success building digital programs that produce measurable pipeline and revenue, not simply traffic, impressions, or marketing activity.
• Deep practical expertise across SEO and SEM, including paid and organic search strategy.
• Strong understanding of the rapidly evolving disciplines of AEO/GEO and AI-driven discovery.
• Advanced experience with Google Ads and Google Analytics.
• Deep HubSpot expertise highly desired.
• Experience with Salesforce and modern B2B marketing technology.
• Experience building and optimizing account-based marketing programs across multiple buyer personas and enterprise accounts.
• Strong analytical ability with demonstrated experience in attribution, funnel analysis, forecasting, experimentation, program measurement, and ROI.
• Strong understanding of website conversion optimization, landing-page strategy, buyer journeys, content performance, and digital user behavior.
• An AI-first mindset and a track record of experimenting with new technologies.
• Strong written communication and messaging instincts.
• The ability to move comfortably between strategy and execution.

Requirements

• Own KIBO’s digital demand strategy, with accountability for qualified pipeline generated and influenced through digital channels.
• Lead and personally engage in various digital acquisition programs.
• Build KIBO's strategy for AI-driven search and discovery.
• Continuously evaluate and experiment with emerging AI tools.
• Develop a test-and-learn culture.
• Own Google Ads and paid search strategy.
• Use Google Analytics to understand buyer behavior.
• Serve as a HubSpot power user and strategic owner.
• Develop and execute account-based digital marketing programs.
• Partner closely with Sales to understand target accounts.
• Optimize KIBO's digital buyer journey.
• Establish clear measurement across the digital funnel.
• Manage digital marketing agencies, vendors, technology partners, and budgets.

Benefits

• Flexible schedule and time-away programs
• Paid company holidays and global volunteer day
• Generous health, wellness, and benefit programs, including 401(k) match and pet insurance
• Opportunity for meaningful impact, rapid career growth, and intellectual stimulation
• Passionate, high-achieving teammates excited to help you succeed and learn
• Company events, meet-ups, volunteering, and other team activities