[Hiring] Director of Digital Marketing @Evident Europe GmbH

Role Description

We are seeking a Director of Digital Marketing to lead our digital marketing function, build and develop a high-performing team, and drive measurable results across all paid and owned channels.

• Lead a team accountable for digital strategy, marketing technology, demand generation, vendor partnerships, and measurement/optimization.
• Work cross-functionally with Product Marketing, Sales, Events, Brand, and Marcom to ensure digital strategy aligns with broader business goals.
• Execute our digital strategy today through current systems while consolidating and modernizing our technology stack.
• Drive adoption of AI and automation in our demand function, designing agent-powered workflows.
• Report directly to the Vice President of Global Marketing.

Qualifications

• 5-7+ years in digital marketing, demand generation, or performance marketing leadership role.
• Proven ability to orchestrate vendor relationships and hold external teams accountable.
• Experience with paid digital (search, social, display), marketing automation, or sales enablement platforms (CRM).
• Track record of delivering results in fast-moving environments.
• Data fluency: Understanding of pipeline influence, conversion funnels, cohort analysis, and using data to make decisions.
• Comfort with AI/Automation: Experience thinking about how to use AI to move faster.
• Functional matrix alignment: Experience working closely with matrixed teams and being a collaborative team player.

Requirements

• Own the digital marketing strategy across PPC, display, ABM, email/nurture, and emerging channels.
• Define the annual channel mix, budget allocation and management, and success metrics.
• Work with Product Marketing, Sales, and Events teams to ensure digital strategy aligns with broader business priorities.
• Orchestrate performance across external vendors.
• Define requirements, set performance expectations, and conduct quarterly business reviews.
• Define KPIs and measurement framework for all digital channels.
• Establish monthly/quarterly cadence for performance review and optimization decisions.
• Lead the organization's thinking on agent workflows.
• Define data requirements that enable agents to perform well.
• Lead a small, high-impact team toward strategic thinking.

Benefits

• Competitive salaries.
• Annual bonus program.
• Comprehensive medical benefits.
• Tuition reimbursement.
• Flexible hours.
• Parental and adoption leave.
• On-site services and support networks.