[Hiring] Director of Digital Communications @Preservica

Role Description

You're an experienced MarComms professional with a track record in the SaaS - Tech sector. You take initiative without being asked. You move fast, think clearly, and know how to get things done across channels, teams, and competing priorities. You embrace AI as a force multiplier — not a shortcut — and you're always looking for smarter ways to work.

• Self-starter with high drive and energy
• Collaborative team player who also thrives independently
• Highly organized with strong attention to detail
• Tech-savvy and quick to adopt new tools
• Focused on outcomes, not just outputs

In this role, you will own Preservica's content and communications engine - driving visibility, engagement, and demand generation across our key vertical markets. You will lead a modern, AI-powered content and communications strategy that puts Preservica in front of buyers wherever they are researching — from AI search tools like Gemini, Copilot and ChatGPT, to LinkedIn feeds, email inboxes, and trade publications. You won't just be aware of how AI is reshaping buyer behaviour — you'll be ahead of it, building programmes that capitalize on it.

This is a hands-on, execution-focused role for someone who already utilizes AI tools daily to optimize and scale output without sacrificing quality or brand voice – understanding that great content and smart distribution are at the heart of modern B2B demand generation.

What You'll Own

• This role owns Preservica's content and marketing communications output, with a strong bias toward digital, AI-optimized, and ABM-aligned execution.
• You will be responsible for building and running a coherent, high-velocity content and communications program that supports pipeline growth across our vertical markets.
• You will own a portion of the marketing budget and oversee a small team, working closely with supporting agencies to plan, produce, and distribute content at scale.

GEO & AI Search Strategy

• Build and execute a content strategy optimised for AI-powered search tools (Google Gemini, Copilot, ChatGPT), ensuring Preservica surfaces where buyers research.
• Align with traditional SEO and use AI tools to scale output without sacrificing quality.

ABM & LinkedIn

• Develop content and campaign assets supporting ABM programs across priority verticals.
• Own Preservica's LinkedIn strategy and broader social media presence, driving persona-level engagement that builds pipeline.

Lead Generation & Nurture

• Work closely with Marketing Demand Managers to create and manage lead gen content (tip sheets, infographics, email sequences, landing pages) for key personas across verticals.
• Own the editorial calendar and partner with Demand Generation to feed nurture workflows and support conversion goals.

Core Marcomms

• Produce press materials, blogs, whitepapers, case studies, and product announcements.
• Develop and evolve Preservica's messaging frameworks, translating complex topics in digital preservation and information governance into compelling narratives.

PR & Media Relations

• Appoint & manage PR agency relationships to drive thought leadership in vertical trade publications and build direct relationships with key journalists and analysts.

Team & Agency Management

• Line manage a small team, brief and hold agencies accountable, and act as a communications advisor to senior leadership.

What You Bring

• 7+ years in B2B content or marketing communications, preferably in SaaS or tech.
• Working knowledge of GEO and how AI search is reshaping B2B buyer behavior + prove it.
• Exceptional writer who adapts voice and format across audiences and channels.
• Strong LinkedIn organic and paid expertise, including ABM-aligned targeting.
• Proven ability to manage and hold external PR agencies accountable to results.
• Solid grasp of digital communications: social, email, and SEO.
• Experience managing direct reports with a collaborative, empowering style.
• Hands-on with marketing automation (HubSpot or Pardot preferred) for email, nurture, and reporting.
• Fluent with AI writing tools (Claude, ChatGPT, Jasper, etc.) to scale content production.
• Data-driven, with comfort in Google Analytics, LinkedIn Insights, HubSpot, or Salesforce.
• Highly organized — able to juggle multiple projects in a fast-paced, cross-functional environment.
• BA or equivalent.

Nice to Have

• Familiarity with government, archives, higher ed, financial services, or records management.
• ABM platform experience or structured ABM campaign execution.
• Experience supporting executive thought leadership and spokesperson programs.
• Background in digital preservation, information governance, or enterprise content management.

What We Offer

• Attractive base salary & company bonus.
• Comprehensive benefits: medical, dental, vision, disability, and life insurance.
• Flexible, open vacation policy.
• Full remote / work from home.