[Hiring] Director of Demand Generation @Akuity

Role Description

We're looking for a Director of Demand Generation to build and scale demand for a developer-first product. This role owns pipeline and revenue growth while respecting how developers actually discover, evaluate, and adopt tools—through education, community, and real technical value.

You'll lead strategy and execution across the full funnel, working closely with Product, Sales, and RevOps to drive pipeline and build durable revenue. This is a hands-on leadership role with direct impact on how developers find us, trust us, and ultimately bring us into their organizations.

What You'll Do

• Demand Strategy & Leadership
  • Own demand generation strategy across self-serve and sales-assisted funnels
  • Lead and grow a high-performing demand gen team (internal and agency)
  • Partner with Sales and RevOps on ICP definition, segmentation, and pipeline targets
• Developer-Centric Campaigns
  • Build multi-channel programs for technical audiences, spanning paid search, paid social, webinars, events, and community and partner-driven initiatives
  • Design and execute ABM programs targeting mid-market and enterprise accounts, with tailored campaigns for key personas and close coordination with SDRs and AEs
• Analytics, Attribution & Optimization
  • Own pipeline, revenue, and funnel reporting across all motions
  • Measure and optimize CAC, CPL, pipeline velocity, and ROI through continuous experimentation
  • Partner with RevOps to ensure clean data, accurate attribution, and scalable systems
• Cross-Functional Collaboration
  • Lead strategy and manage relationships across Paid, Social, and AEO/SEO agency partners
  • Work closely with DevRel, Product, Sales, and Customer teams to support launches, GTM motions, and smooth handoffs across self-serve, SDR, and Sales workflows

Qualifications

• 8–12+ years of B2B marketing experience with demonstrated ownership of demand generation strategy and execution
• Background in developer tools, infrastructure, API, or open-source companies
• Proven track record driving pipeline and revenue across PLG and hybrid GTM models, with a strong grasp of how technical audiences move from open-source adoption to paid commercial and enterprise
• Deep understanding of the customer journey, lifecycle marketing, and how to use data to drive decisions and optimize performance
• Analytical and data-driven, with the ability to thrive in ambiguous, fast-moving environments
• Hands-on experience with tools like HubSpot, Clay, CommonRoom, Gong, Claude

Benefits

• High visibility, real ownership, and strong executive partnership
• An exciting opportunity to shape the software delivery layer that powers the next generation of AI companies and infrastructure
• A motivated, passionate team that champions each other's success and shows up with genuine commitment
• Competitive compensation, benefits, and meaningful career growth