[Hiring] Director of Customer Marketing @Reeco

Role Description

Reeco is looking for a strategic, builder-minded Director of Customer Marketing to join our team. Reporting directly to the VP of Marketing, you will be the foundational hire for our customer marketing function. You will start as an individual contributor, rolling up your sleeves to build the engine from scratch, with the expectation of hiring and leading a team as we scale.

You will own the strategy and execution for upselling to our current customers across all segments, carrying revenue and expansion ARR targets. Additionally, you will be the voice of our rapidly evolving product, working closely with the Product team to craft compelling narratives around frequent feature releases and updates.

This is not a role for someone looking for an existing playbook. We need a visionary who can come in, leverage our tech stack, and build the path forward in a fast-paced, dynamic environment.

Key Responsibilities

• Drive upsell and expansion pipeline across our entire customer base.
• Hold accountability for revenue targets tied to customer growth and adoption metrics.
• Partner with the Product team to understand frequent feature ships and determine the strategic narrative.
• Own the full lifecycle of customer campaigns, including strategizing, writing copy, and building campaigns directly in Customer.io.
• Act as the connective tissue between Marketing, Customer Success, Sales, RevOps, and Creative Services.
• Champion the use of AI within our marketing efforts to personalize campaigns at scale.
• Lay the groundwork for a world-class customer marketing team, transitioning from an individual contributor to a people manager as the company scales.

Qualifications

• 7+ years in B2B SaaS marketing (Senior Manager or Director level).
• Experience in adjacent SaaS spaces welcome; hospitality tech is a strong plus.
• Deep, hands-on experience with Customer.io and Notion.
• Builder mentality, comfortable with ambiguity and rapid evolution.
• Strategic thinker, excellent writer, data-driven, and highly collaborative.
• Actively integrates AI tools for efficiency and personalization.

Requirements

• Experience stepping up from a Senior Manager role or currently operating as a Director.
• Excited by the challenge of creating the playbook rather than following one.
• Excellent writing skills for drafting compelling in-app messages, email sequences, and release notes.
• Leverage data and tools to make informed decisions.
• Natural collaborator across departments to drive success.

Benefits

• Competitive salary package and comprehensive benefits, including health insurance, retirement plans, and paid time off.
• Opportunity to grow with a fast-paced startup and take on increased responsibilities as we expand.
• Work with a talented and passionate team dedicated to transforming the hospitality industry through technology.
• Dynamic office in Miami, FL, with high-end amenities (remote flexibility for this role).