[Hiring] Director of Content @Fairmarkit

Role Description

Fairmarkit is looking for a Director of Content Marketing to help shape how we show up in the market and build a content engine that makes us impossible to ignore.

At the heart of this role is great storytelling. We’re looking for an exceptional writer and editor who knows how to find a strong idea, sharpen it, and turn it into something people actually want to read, share, and talk about. But creating great content is only part of the job.

You’ll think just as much about how an idea travels across various channels:

• LinkedIn
• Search
• AI answer engines
• Customer stories
• Executive voices
• Video
• Research

You’ll help establish Fairmarkit and our leaders as trusted voices in procurement while finding new ways to reach the people we care about.

You’ll also help us rethink how content gets made. AI is changing the way people discover information and the way marketing teams work. We want someone who’s excited to experiment with that shift, build smarter workflows, and figure out where AI creates leverage and where human judgment still matters most.

This is a hands-on role. You’ll write, edit, experiment, build, and work closely with:

• Brand & Design
• Product Marketing
• Demand Generation
• Executives
• Customers
• Outside partners

Qualifications

• 7+ years across content marketing, editorial, social, organic growth, or related disciplines, ideally within high-growth B2B SaaS.
• You’re an exceptional writer and editor with a portfolio that proves it.
• You’re a builder, comfortable starting with a blank page and creating programs and systems that didn’t exist before.
• You understand B2B social and LinkedIn deeply, ideally with experience helping executives or employees build their own presence.
• You know SEO and are actively thinking about how AEO/GEO changes the organic discovery landscape.
• You’ve done more with AI than generate copy, having built or implemented workflows that made marketing better, faster, or more effective.
• You’re comfortable with data and can connect creative work to audience growth, engagement, pipeline, and business outcomes.
• You know how to work with executives and across teams without needing a big organization underneath you to get things done.
• Experience with enterprise audiences, procurement, finance, supply chain, or AI is a plus.

Requirements

• Own Fairmarkit’s content strategy across all mediums (video + written), editorial direction, and brand narrative.
• Write and edit exceptional content, helping executives and subject matter experts turn their expertise into ideas and stories.
• Put customers, original research, data, executive perspectives, and strong points of view at the center of our content strategy.
• Create repeatable content programs that build an audience.
• Partner closely with Brand & Design to bring ideas to life across various formats.
• Own our organic social strategy, focusing on LinkedIn engagement.
• Help Fairmarkit’s executives and employees become authentic voices in the market.
• Build playbooks, training, tools, and habits for participation across Fairmarkit.
• Know what makes social content work; write, test, engage, learn, and refine our approach.
• Own how Fairmarkit gets discovered across traditional search and AI-powered discovery.
• Develop our approach to SEO and AEO/GEO across various platforms.
• Stay curious about changing buyer behavior and its implications for content creation and distribution.
• Be hands-on and lead agencies and specialized partners when needed.
• Find practical ways to use AI across various content operations.
• Build workflows and define problems when technical support is needed.
• Experiment constantly, keeping what improves the work and ignoring what doesn’t.
• Help us understand the journey from content to business impact.
• Define what we should measure and establish the right leading indicators.

Benefits

• Annual compensation for this role is $162,000–$225,000 (including a bonus), depending on experience and location, plus equity and benefits.
• This range is provided in accordance with applicable U.S. pay transparency laws.
• Final compensation will be determined based on experience, skills, and location.

Company Description

Fairmarkit is an equal opportunity employer, selecting individuals best matched for the job based upon job-related qualifications regardless of race, religion, color, creed, sex, sexual orientation, age, ancestry, national origin, gender identity, genetic information, disability, pregnancy, veteran or military status, or any other status or characteristic protected by law.