[Hiring] Director of Consumer @water

Role Description

As Director of Consumer, you will own charity: water’s most important revenue mandate: growing the Spring, our recurring giving community and the financial engine that sustains the mission. You’ll lead a team responsible for every stage of the consumer donor journey, from first gift to long-term commitment, building the systems, programs, and channels that bring new donors in and deepen their connection over time. Reporting directly to the VP of Global Marketing & Partnerships, you will own a full-funnel fundraising strategy spanning paid acquisition, lifecycle retention, and campaign management; directing agency and contractor partners on paid media while managing two direct reports.

Qualifications

• 8-10 years in consumer marketing or fundraising with direct ownership of revenue targets, including significant time in a growth or performance marketing capacity.
• Hands-on paid media experience, you have personally directed paid acquisition strategy across digital channels (Meta, Google, paid social) and understand media planning, audience targeting, creative testing, and budget management at a meaningful scale.
• A commitment to integration & collaboration.
• Extensive experience with subscription or monthly giving programs.
• Full-funnel fluency.
• Experience managing direct reports and agency or contractor relationships.
• Strong analytical instincts.
• Clear POV on how AI is changing paid media and marketing operations.

Requirements

• Owning charity: water’s Spring recurring revenue target — acquisition, retention, upgrade, and LTV.
• Building and managing the full-funnel consumer donor journey from first gift through multi-year commitment.
• Designing and optimizing the 1x-to-Spring conversion pathway.
• Owning paid acquisition strategy across all channels.
• Managing a multi-channel paid media budget with rigor.
• Managing and developing two direct reports.
• Partnering with Growth Product to improve Spring conversion rates.
• Collaborating with Corporate Partnerships on shared audience strategy.
• Integrating AI tools into Consumer team workflows.

Benefits

• Unlimited PTO
• Summer Fridays
• 6-week paid sabbatical leave after 5 years of employment
• Annual bonus potential through The Pool
• 401k plan + employer match
• Medical covered at 85% + Dental/Vision contributions
• FSA + dependent day care FSA
• Employer-paid life insurance, STD, LTD
• 16-week paid maternity and paternity leave for new parents
• Stipends for Home office, Professional Development, and a You-do-You Perk
• TSA Pre-check reimbursement
• Flexible working hours; team members are expected to be online 10am - 4pm ET
• 2-4 annual travel requirements that foster team alignment, connection and in-person collaboration