[Hiring] Director of Community & Customer Marketing @Eve

Role Description

We're hiring our first Director of Community and Customer Marketing to build the foundation for how we engage, delight, and retain our most strategic customers. This isn't a traditional customer marketing role—it's about creating a world-class experience that turns customers into champions, advocates, and referral partners.

You'll own the full spectrum of strategic customer engagement:

• Designing white-glove experiences for our largest customers
• Building advisory boards that give customers real influence over our product roadmap
• Creating a thriving community that drives pipeline and revenue

This is a foundational role. You're building the function from scratch with full ownership to define what customer marketing means at Eve.

What You'll Do

• Build the Function
  • Define the customer marketing operating model, including ownership boundaries with Customer Success, Product, Growth, and ABM
  • Establish cross-functional workflows with Events, Partnerships, and Revenue teams
  • Create the customer segmentation framework that identifies strategic vs. growth accounts
  • Hire and scale the team as the function matures
• Design Strategic Customer Experiences
  • Launch Customer Advisory Board and Product Design Board with clear charters, selection criteria, and engagement models
  • Support the execution of exclusive customer experiences—masterminds, executive trips (think Sedona, Aspen, Sonoma), and VIP tentpole event access
  • Create memorable moments that make our largest customers feel valued and connected to Eve's mission
  • Design an annual customer experience calendar that integrates all touchpoints
• Build Community That Drives Revenue
  • Develop and launch Eve's customer community strategy from the ground up
  • Select and implement the right community platform (build vs. buy)
  • Design content pillars, engagement models, and moderation approaches that drive participation
  • Create a customer-led growth engine where customers become advocates, sellers, and referral partners
  • Identify and execute cross-sell and upsell opportunities through strategic customer engagement programs
  • Partner with Customer Success and Sales to accelerate expansion revenue through community-driven product education and adoption
• Turn Customers Into Champions
  • Design and launch a formal customer advocate program with clear incentives
  • Recruit customers for case studies, webinars, testimonials, and peer reference calls
  • Funnel customers into our referral partner network that generates qualified pipeline
  • Track and optimize advocacy metrics that tie to revenue impact

Qualifications

• 7+ years in customer marketing, community building, or strategic customer engagement roles at B2B SaaS companies
• Proven track record building 0→1 programs—you've launched advisory boards, communities, or customer experience programs from scratch
• Enterprise customer experience DNA—you understand how to create white-glove moments for strategic accounts without losing scalability
• Revenue orientation—you know how to tie customer marketing to pipeline, expansion, and retention metrics
• Cross-functional leadership—you can influence without authority and build strong partnerships with CS, Product, Sales, and Marketing
• Strategic thinking with execution excellence—you can architect the vision and roll up your sleeves to make it happen
• Strong written and verbal communication—you can craft compelling narratives and present to executive audiences

Benefits

• 💰 Competitive Salary & Equity
• 💹 401(k) Program with Employer Matching
• ⚕️ Health, Dental, Vision and Life Insurance
• 🩼 Short Term and Long Term Disability
• 🚗 Commuter Benefits*
• 🧑‍💻 Autonomous Work Environment
• 🖥️ Workplace Setup Reimbursement
• 🏠 Telecomm Stipend
• 🏝 Flexible Time Off (FTO) + Holidays
• 🚀 Quarterly Team Gatherings
• 🥪 In office Perks*