[Hiring] Director of Brand Strategy @Comfrt

Role Description

We are looking for a visionary Director of Brand Strategy to be the foundational architect of our brand. This isn't just about setting a vision—it's about building the operating system for how our brand wins. You are a strategic powerhouse who thrives on hands-on execution, capable of moving from 30,000-foot strategy to daily tactical deployment. You will be the ultimate owner of our brand narrative, community connection, and cultural relevance, ensuring every touchpoint delivers outsized, commercially impactful results.

• Define and own the end-to-end brand strategy, roadmap, and core positioning across all consumer touchpoints.
• Translate ambitious business targets into clear, compelling, and disruptive brand narratives.
• Establish brand guardrails while aggressively championing fast-paced experimentation, iteration, and growth.
• Instill brand consistency while aggressively championing fast-paced experimentation and growth hacks.
• Lead the creation of storytelling that fosters deep emotional attachment and measurable community loyalty.
• Articulate the brand’s distinct voice, values, and cultural point of view to cut through the noise.
• Engineer narratives that resonate authentically with our core community and convert new audiences.
• Champion a community-first approach, treating community as the primary lever for brand expansion.
• Serve as the brand’s connective tissue, collaborating closely with Product, Growth, Retention & Loyalty, Social, and CX teams to drive genuine two-way engagement.
• Identify, activate, and mobilize brand advocates, creators, and key cultural moments for maximum impact.
• Drive and execute brand collaborations—from identifying authentic partners to overseeing swift, high-visibility launch strategies.
• Ensure all partnerships are authentic, additive to our core identity, and culturally aligned.
• Move quickly from opportunity to execution without sacrificing brand integrity.
• Bring a strong, entrepreneurial creative eye to brand campaigns, social content, and experimental channels.
• Partner with Creative to move ideas from concept to consumer-ready execution at speed.
• Ensure social platforms are a high-fidelity expression of the brand, not just a distribution arm.
• Define and track brand health metrics, community engagement, and cultural impact.
• Balance long-term brand building with short-term commercial performance.
• Manage budgets efficiently while maximizing creative and cultural ROI.

Qualifications

• 8+ years of hands-on brand strategy or brand marketing experience, ideally within the apparel space.
• Proven track record operating and scaling a brand in a high-growth, high-ambiguity DTC environment.
• A true builder: You balance high-level strategic thought with the willingness to roll up your sleeves and execute tactical sprints.
• Expert fluency in community-driven marketing and leveraging social platforms as brand engines.
• Demonstrated success in developing and launching impactful brand storytelling and scaling collaborations.
• Entrepreneurial by nature, highly collaborative, and deeply comfortable making critical decisions with imperfect information.

Benefits

• Be part of a purpose-driven company that’s shaping the future of comfort and mental wellness.
• Work in a supportive, creative environment where your ideas and growth are valued.
• Enjoy Comfrt benefits such as generous paid time off, company-covered health insurance, 5% 401k match, and discounts on all Comfrt products!
• Join a passionate team making an impact on exciting projects, all while enjoying the flexibility and collaborative support of a fully remote environment.

Company Description

Comfrt is one of the fastest-growing lifestyle brands in the U.S., rooted in mental wellness and community. We’re redefining what comfort feels like — not just what it looks like — through thoughtfully designed apparel and a community-first approach to growth.