[Hiring] Director of Brand & Advocacy @Calendly

Role Description

We are looking for a Director of Brand and Advocacy who will bring strategic vision, operational excellence, and a genuine passion for brand storytelling to one of our most critical functions. You will report to the Vice President, Brand and Product Marketing and be responsible for owning Calendly's brand amplification strategy across social media, PR and communications, and customer advocacy channels. You will lead a talented team — a Social Media Lead, a Customer Advocacy Lead, and a PR Contractor — and be accountable for both the channel programs that maximize distribution and the compelling content and campaigns that feed them.

On a typical day, you will:

• Define and evolve Calendly's integrated brand amplification strategy, setting a 1–3 year vision for how we show up across social, PR, and advocacy channels.
• Lead and develop your team by setting clear goals, providing coaching, and creating an environment where each person can do their best work.
• Oversee Calendly's social media strategy and execution, partnering with the Social Media Lead to develop platform strategies and content pillars.
• Guide and provide strategic direction to our PR contractor, helping shape Calendly's narrative and prioritize media opportunities.
• Build and scale customer advocacy programs that identify, activate, and nurture brand champions.
• Partner with Internal Communications, Employee Experience, and the Social Media Lead to activate employees as authentic brand voices.
• Partner cross-functionally with creative, product marketing, demand gen, and executive communications teams to develop compelling content and campaigns.
• Establish KPIs and a reporting cadence to measure the impact of brand, PR, and advocacy programs.

Qualifications

• 15+ years of progressive experience in brand, communications, or marketing roles, with at least 3 years in a director-level or equivalent senior leadership position.
• Demonstrated track record of developing and scaling integrated brand amplification strategies.
• Proven experience leading and developing direct reports and contractor/agency relationships.
• Deep expertise in B2B social media strategy and content development.
• Comfort working with and providing strategic guidance to PR contractors or agency partners.
• Experience building or scaling customer advocacy, reference, or community programs.
• Data-driven mindset with the ability to establish KPIs and measure program effectiveness.
• Authorized to work lawfully in the United States of America.

Requirements

• Experience in B2B SaaS or technology companies.
• Familiarity with customer advocacy platforms and community management tools.
• Experience partnering with internal communications or people teams.
• Strong existing relationships with B2B technology, productivity, or SaaS media contacts.
• Experience launching integrated brand campaigns from concept through execution.
• Background spanning both in-house and agency environments.

Benefits

• Base salary ranges from $186,529 to $279,793 USD based on tier and location.
• Top Performer Bonus program (or Sales incentive).
• Equity awards.
• Competitive benefits package.