[Hiring] Director of Brand @Sprinto

Role Description

We are looking for Director of Brand to take full ownership of Sprinto’s brand strategy and execution. In this role, you will architect Sprinto’s brand narrative, voice, and positioning to position us as a credible, differentiated leader in the B2B SaaS market. You will drive storytelling across all customer-facing and internal touchpoints, ensuring a consistent and compelling brand experience everywhere our brand lives – from marketing campaigns, social media, and PR to our website, product UI, events, and even internal communications.

Working cross-functionally with Product Marketing, Demand Generation, Design, Sales/GTM, and the executive leadership team, you’ll align brand initiatives with business goals and ensure Sprinto’s messaging is unified and impactful across all channels. This is a high-impact, high-ownership opportunity (and remote-friendly) for a seasoned brand leader to scale a B2B SaaS brand in a fast-moving startup environment.

Where you'll leave your mark?

• Brand Strategy and Architecture:
  • Own Sprinto’s brand architecture and positioning end-to-end – defining our brand pillars, values, and unique value proposition.
  • Develop and refine our brand voice and visual identity guidelines to tell a compelling story in the market.
• Brand Storytelling:
  • Craft and champion Sprinto’s brand narrative and storytelling across all platforms.
  • Oversee content and campaigns that communicate our mission and product story in an engaging way.
• Cross-Functional Leadership:
  • Collaborate closely with Product Marketing, Demand Gen, Design, Sales (GTM), and other teams to infuse the brand into product launches, growth campaigns, and sales enablement.
  • Ensure that every external touchpoint and internal initiative reflects a unified brand strategy aligned with business objectives.
• Social Media and Communications:
  • Own Sprinto’s social media strategy, PR, and communications programs.
  • Drive our presence on LinkedIn, Twitter, and other relevant channels to build community and engagement.
  • Manage public relations efforts, thought leadership content, and influencer/partner relationships.
• Creative Direction:
  • Provide leadership on all creative output – from design of marketing assets and website experience to brand campaigns and videos.
  • Ensure all creative materials (ads, collateral, event booths, etc.) adhere to brand guidelines.
  • Manage external agencies or contractors in developing high-quality creative work.
• Brand Consistency and Governance:
  • Establish and enforce brand guidelines to ensure consistency across all touchpoints.
  • Audit customer-facing content and internal materials for brand consistency.
  • Provide brand training and resources to enable company-wide adoption.
• Metrics and Continuous Improvement:
  • Define key brand performance metrics (brand awareness, NPS, share of voice, engagement, etc.).
  • Monitor the health and impact of brand initiatives and report on KPIs to leadership.
  • Use data-driven insights to continuously refine brand strategy and execution.

Qualifications

• 10+ years of experience in brand marketing, brand management, or communications roles within B2B technology or SaaS companies.
• Proven track record of scaling a brand at a high-growth or mid-stage company.
• Deep expertise in brand strategy – architecture, positioning, messaging, tone of voice.
• Demonstrated success leading or contributing to major rebranding or brand elevation projects.
• Excellent collaboration and leadership skills; experience working cross-functionally with GTM, design, and executive teams.
• Strong understanding of the U.S. market and enterprise SaaS buying context.
• Hands-on experience in social media, PR, and communications strategy.
• Outstanding storytelling and writing skills; portfolio of content/campaigns is a plus.
• Experience managing creative teams and external agencies.
• Data-driven mindset with experience in brand metrics and campaign analysis.
• Comfortable working in a remote, fast-paced, high-ownership environment.

Benefits

• Work wherever you are: We are 100% remote, so you get to choose if you want to work from home, a cafe, the hills, or the beach.
• Co-working, on the house: If co-working is your jam, we offer a generous annual allowance.
• We care about your learning: We are invested in seeing you grow and commit USD 1,000 annually to help you level up your skills.
• We count your spark, not your leaves: Unlimited leave so you can reset when you need to.
• Your Safety Net, Woven In: Health insurance with coverage up to INR 10 lakh for you and your family, accident protection of an additional INR 10 lakh, and life insurance worth 3x your annual salary.
• Workspace setup of your dreams: We chip in INR 35,000 to help you build a setup that works for you.

Inclusion & Diversity

At Sprinto, talent, curiosity, and ownership matter more than where you come from. We hire people for the problems they can solve, the impact they create, and the way they help others succeed—not their background, identity, or personal circumstances. We believe the best teams are built when people with different perspectives come together around a shared ambition to build something meaningful.

We're proud to be an equal opportunity employer and are committed to creating a fair, inclusive, and accessible hiring process for everyone.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.