[Hiring] Director of B2B & Content Marketing @Pair Team

Role Description

As Director of B2B & Content Marketing, you will own the strategy and execution of Pair Team's commercial marketing and content engine. You'll sit at the intersection of two critical priorities:

• Driving B2B marketing that accelerates pipeline and market expansion across health plan, health system, network, and state partnerships.
• Building a content strategy that wins on SEO, social, and earned media to establish Pair Team as the category-defining voice in AI-powered care delivery.

You will partner closely with various leadership teams to translate business priorities into marketing programs that enhance revenue, brand authority, and market entry. This role requires a hands-on operator who can produce high-caliber content while managing external partners to scale output.

What You’ll Do

• B2B Marketing Strategy & Commercial Enablement:
  • Own the translation of Growth and Commercial strategy into quarterly, KPI-driven marketing roadmaps.
  • Develop and maintain Pair Team’s B2B messaging playbook.
  • Conduct and synthesize competitive intelligence to inform positioning and strategy.
  • Lead development of RFIs, RFPs, proposals, and related opportunity materials.
  • Turn business priorities into clear pitch narratives and value propositions.
  • Drive conference and event strategy and execution.
  • Own execution of webinars, B2B newsletters, and targeted outreach campaigns.
  • Coordinate and manage CRM and marketing automation workflows.
• Content Strategy & Earned Media:
  • Build and own Pair Team’s content strategy across various channels.
  • Drive SEO performance and develop a keyword strategy.
  • Own social media strategy and execution across company and executive channels.
  • Partner with clinical and product leaders to produce differentiated content.
  • Collaborate with PR leadership on earned media strategy.
  • Build scalable content production workflows.
  • Manage and grow a social calendar for senior leaders.
• Creative Production, Collateral & Sales Enablement:
  • Lead creation and maintenance of all B2B marketing assets.
  • Build and manage a scalable workflow for asset requests.
  • Lead development of B2B and partner-facing website content.
  • Develop and refine payer and partner reporting materials.
  • Create target-specific materials tailored to market conditions.
• Executive & Organizational Support:
  • Develop and refine decks and presentations for leadership use.
  • Partner with various teams to ensure all materials reflect accurate operations.
  • Execute on high-priority organizational marketing needs.

Qualifications

• 6+ years of experience across demand generation, content marketing, and B2B/commercial marketing.
• Experience in Medicaid, Medicare, or government-sponsored health programs.
• A proven track record of building and executing content programs.
• Ability to partner with Growth and Commercial leaders.
• Demonstrated success influencing and enabling sales and partnership teams.
• Strong market intelligence and positioning skills.
• Excellent written and verbal communication skills.
• Proficiency with modern marketing and sales tech stacks.
• Experience building, managing, or scaling content functions.
• Ownership mindset with a track record of tying marketing efforts to measurable business outcomes.
• Experience operating in early-stage, high-growth environments.
• Deep alignment with Pair Team’s mission.

Bonus Points for any of the following:

• Experience marketing AI/technology products in regulated industries.
• Familiarity with healthcare go-to-market partnership development.
• Background in both B2B and DTC marketing within healthcare.
• Experience with video content production, podcast strategy, or multimedia storytelling.

Benefits

• Competitive salary: $175,000 - $200,000
• Equity compensation package
• Flexible vacation policy
• Comprehensive health, vision & dental insurance
• $50 employer contribution to active HSA accounts
• 401k
• Life insurance and AD&D
• Work entirely from the comfort of your own home
• Monthly $100 work from home expense stipend
• We provide the equipment needed for the role
• Opportunity for rapid career progression with plenty of room for personal growth!

Our Values

• Lead with integrity
• Embrace challenges
• Break through walls
• Act beyond yourself
• Care comes first