[Hiring] Director of Amazon @Creative People

Role Description

We’re looking for a Director of Amazon to own and scale the company’s Amazon business as a key growth channel. This person will be responsible for driving revenue growth, new customer acquisition, market share, and channel efficiency while strengthening the company’s position within the prenatal and women’s health categories. You’ll own Amazon strategy and performance end to end, including:

• Advertising
• Merchandising
• Organic ranking
• Search visibility
• Promotions
• Inventory planning
• Conversion
• New product launches

You’ll work closely with Brand, Creative, Operations, Finance, and external Amazon consultants or specialists to identify opportunities, execute quickly, and deliver against ambitious growth targets.

Qualifications

• 7+ years of experience in eCommerce, marketplace, or growth roles, with significant hands-on Amazon experience
• Proven track record of scaling a meaningful Amazon business and delivering against aggressive revenue and growth targets
• Deep understanding of Amazon advertising, organic search and ranking, merchandising, promotions, and conversion optimization
• Highly analytical and comfortable working with revenue, CAC, TACOS, ROAS, conversion, ranking, and forecasting
• Strong commercial instincts and ability to identify the highest-impact growth opportunities
• Comfortable operating both strategically and hands-on in a fast-moving environment
• Strong cross-functional leader who can work effectively across Brand, Creative, Finance, and Operations
• Experience managing consultants, specialists, or agencies while maintaining strong internal ownership of the channel
• Experience in DTC, CPG, supplements, health & wellness, or other highly competitive Amazon categories is a plus
• Drawn to the company's mission of empowering optimal nutrition for women and their families

Requirements

• Own Amazon strategy and performance, including revenue growth, advertising efficiency, TACOS, CAC, new customer growth, rankings, and conversion
• Build and execute the roadmap to accelerate company’s growth, category rankings, and market share on Amazon
• Own Amazon paid media strategy across Sponsored Products, Sponsored Brands, Sponsored Display, and emerging opportunities
• Develop strategies to improve organic ranking, search visibility, traffic, conversion, and share of voice across priority categories and keywords
• Own merchandising and conversion across PDPs, Brand Store, bundles, Subscribe & Save, promotions, and new product launches
• Build testing roadmaps across creative, pricing, promotions, search, and merchandising to continuously improve channel performance
• Partner closely with Brand and Creative to develop Amazon-specific content that improves conversion while maintaining the company's premium positioning
• Partner with Operations on forecasting and inventory planning to ensure adequate inventory to support growth and key promotional periods
• Lead Amazon strategy for major tentpole moments, including Prime Day, Black Friday/Cyber Monday, and new product launches
• Manage and partner with external Amazon consultants, specialists, or agencies as needed, ensuring strategy and channel ownership remain internal
• Build reporting and forecasting that clearly communicates performance, opportunities, risks, and recommended actions
• Monitor competitive activity, category trends, pricing, rankings, and emerging Amazon capabilities to identify new growth opportunities
• Partner with Finance and Growth leadership on channel economics, forecasts, and investment decisions
• Work closely with the broader Growth team to understand the relationship between DTC marketing investment and Amazon performance and identify opportunities to grow the overall business

Company Description

Leading women's nutrition brand backed by 20,000+ practitioners, including nutritionists, dietitians, naturopathic doctors, midwives, and OB-GYNs. We champion anti-depletion nutrition for women through a clinically-backed system of supplements that support every stage of the Motherspan™ – from fertility and pregnancy through postpartum and beyond. We are women-founded, well-funded, and backed by leading impact and women’s health investors.