[Hiring] Director of Account Based Marketing @Performcb

Role Description

We're hiring a Director of Account Based Marketing (ABM) to own the execution and continued evolution of our account-based marketing program. This is a high-impact individual contributor role reporting directly to the Head of Marketing, sitting at the intersection of marketing, sales, and revenue operations.

Our marketer-focused ABM engine is already built and running. Since launching, we've scaled campaigns across our top verticals, tested promotional incentives, and activated trade show targeting. The momentum is real — now we need someone to help us go further, faster.

This role is ideal for a senior B2B marketer who thrives in execution, loves testing new ideas, and knows how to translate intent signals into pipeline impact. You'll work daily alongside a dedicated agency partner and in close alignment with our sales team and rev ops function to keep our marketer ABM program dialed in and driving results.

What You'll Do

• Campaign Execution & Optimization
  • Own day-to-day execution of ABM campaigns across our top verticals: FinTech, Consumer Commerce; Lifestyle/Health/Entertainment; Lending/Credit/Housing; Insurance, and beyond (both mobile app and desktop)
  • Monitor and analyze campaign dashboards to surface insights, flag opportunities, and guide weekly optimizations
  • Drive targeting and 1:1 communications strategies around top prospect accounts
  • Execute industry trade show ABM activations, identifying ICP-aligned attendees and coordinating timely, relevant outreach and on-site engagement opportunities
  • Lead creative strategy and optimization across ABM campaigns, working closely with the Brand & Content Marketing Manager who will execute.
• Sales & Revenue Ops Alignment
  • Work closely with BDR/sales reps and sales leadership to ensure ABM intent signals translate into timely, personalized outreach
  • Partner with rev ops on account list management, recruitment priorities, and key account firmographics
  • Support 1:1 and 1:many pipeline velocity plays and help develop outreach sequences that keep engaged contacts moving forward
• Testing & Ideation
  • Propose and run structured ABM experiments — new channels, personalization approaches, promotional incentives, ad creative, and more
  • Bring forward creative, data-informed ideas that align with our broader new business goals
  • Track and report on weekly campaign performance, distilling results into clear recommendations

Qualifications

• 7+ years in B2B marketing, with hands-on ABM campaign experience
• Experience in the performance marketing or affiliate marketing industry is strongly preferred
• Proficiency with ABM platforms (6sense, Demandbase, RollWorks, or similar)
• Comfortable in Salesforce; able to connect CRM data to campaign strategy
• Experience collaborating with an external ABM agency or marketing vendor
• Strong analytical mindset — you know how to read a dashboard, draw a conclusion, and act on it
• Excellent cross-functional communication skills; you work well with sales and ops teams, not just marketing
• Detail-oriented and execution-focused, with the ability to manage multiple active campaigns simultaneously

Bonus Points

• Experience with self-serve programmatic/DSPs and/or paid media within ABM platforms
• Familiarity with performance marketing verticals: financial services, streaming/entertainment, ecommerce as well as mobile app ecosystem
• Prior involvement with industry event or trade show marketing activations
• Background working in a high-growth, fast-moving marketing environment