[Hiring] Director of Account Based Marketing @Power Digital

Role Description

As the Director of Account Based Marketing (ABM), you will lead the strategy, build-out, and performance of Power Digital's ABM discipline across the B2B portfolio. You will own the playbooks, platform strategy, and cross-functional orchestration that turn target account lists into pipeline and revenue — serving as the senior-most ABM voice for clients and the internal authority on intent data, account scoring, and multi-channel orchestration.

Key Responsibilities:

• Own end-to-end ABM strategy and delivery across the B2B client portfolio — account selection and tiering, intent signal strategy, and multi-channel orchestration.
• Serve as Power Digital's primary ABM subject matter expert and Account Director for the Strategy and ABM teams.
• Build and refine ABM audits, playbooks, and GTM plans for clients in partnership with the B2B Client Strategy team.
• Architect and manage 6Sense and Demandbase implementations, including intent data integration, account scoring models, and predictive analytics workflows.
• Translate intent and engagement data into actionable account tiers and campaign triggers for Paid Media, Paid Social, Content, and Email/Lifecycle teams.
• Lead cross-agency collaboration across SEO, Paid Media, Creative, PR, Influencer, and CRO to ensure ABM campaigns are unified rather than siloed.
• Identify efficiency opportunities in the delivery of ABM products and collaborate toward implementation.
• Support Revenue and Appraisal teams on complex GTM and ABM strategies for new and expanded business opportunities.
• Employ AI technologies to enhance and optimize ABM processes and reporting.
• Utilize and leverage Power Digital's nova ecosystem as it relates to ABM measurement and reporting.
• Present ABM strategy and performance directly to clients; lead discovery discussions on account-based approaches.
• Mentor and upskill Strategy and ABM team members on platform proficiency and account-based methodology.
• Own the ABM measurement framework — pipeline influenced/sourced, account engagement, and velocity through funnel stages.

Qualifications

• Mandatory: hands-on proficiency with 6Sense, Demandbase, or equivalent ABM/intent data platforms — this is a non-negotiable requirement for the role, not a nice-to-have.
• 7+ years in B2B marketing strategy or ABM, in-house or in-agency, with demonstrated ownership of account-based programs end to end.
• Strategic knowledge of core B2B Martech such as Salesforce, Marketo, and HubSpot, and how they integrate with ABM platforms.
• Deep understanding of intent data, predictive scoring, and account tiering — and how to operationalize them across channels.
• Comfort and ease presenting strategy to clients and leading discovery discussions.
• Strong project management skills; able to run multiple client ABM programs concurrently.
• Strategic understanding of clients' business metrics and pipeline mechanics, and how ABM contributes to them.
• Team-oriented and collaborative; comfortable leading cross-functional teams without direct authority.
• Agency experience valued but not required.

Requirements

• Proficiency in spoken and written English at an advanced level is required for this role.

Benefits

• Base salary paid in USD + commission opportunities.
• Unlimited Time Off available on day one.
• Fully flex work environment: full-remote, in-office, or hybrid.
• Healthcare stipend: $50/month to support your healthcare or insurance costs.
• National Holidays + 2 Mental Health Recharge Days per year.
• Unlimited opportunities for growth & leadership within a rapidly growing firm.
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s).
• Quarterly awards including prize money and recognition for outstanding performance.
• Opportunities to be involved in company DEI initiatives.