[Hiring] Director, Member Engagement Marketing @Modern Health

Role Description

Modern Health is looking for a Director of Member Marketing to lead the strategy and execution of lifecycle marketing programs that drive member awareness, activation, and long-term engagement across our mental health benefit platform. This is a consumer-first role. Your customer is the member, and success is measured by how well people understand, access, and engage with Modern Health's mental health program.

You'll own the full member journey from enrollment through sustained engagement and think of engagement as a core capability of Modern Health - so it needs to be industry leading. You’ll build omni-channel campaigns that meet members where they are and motivate meaningful behavior change. You'll lead and develop a team of lifecycle marketers and work cross-functionally with product, data, and clinical teams to continuously improve how we connect members to care.

What You'll Do

• Own end-to-end member lifecycle strategy across awareness, activation, engagement, and re-engagement stages
• Develop and evolve omni-channel member campaigns (email, push, SMS, in-app) grounded in behavioral science and audience segmentation
• Build and optimize automated consumer journeys using modern CRM/marketing automation platforms (e.g., Customer.io, Braze, Iterable)
• Leverage AI-powered tools to accelerate personalization, improve segmentation, and scale content production — and help your team build fluency in using these tools effectively
• Define and track member engagement KPIs; use data to continuously test, learn, and improve campaign performance
• Partner with product and clinical teams to translate new offerings into compelling member-facing campaigns
• Recruit, develop, and retain a high-performing member marketing team; establish clear roles, operating rhythms, and a culture of accountability and growth
• Apply behavioral science principles to reduce drop-off in enrollment funnels and sustain long-term program engagement
• Support market expansion and new product launches with integrated member marketing strategies

Qualifications

• 10+ years of marketing experience with significant time in consumer/member-facing lifecycle or engagement marketing roles, ideally in digital health, wellness, or benefits
• Proven team leadership: you've hired, structured, and grown marketing teams and know how to develop talent while maintaining executional excellence
• Deep expertise in CRM, marketing automation, segmentation, and personalization — you've built and managed complex consumer journeys, not just campaigns
• Demonstrated results driving member or consumer acquisition, activation, and engagement metrics
• Familiarity with AI-powered marketing tools and a genuine interest in how emerging technology can make member communication smarter and more effective at scale
• Experience applying behavioral science or motivational frameworks to marketing tactics
• Comfortable operating in a data-driven environment; you can define success metrics and tell the story behind the numbers
• Experience navigating platform migrations, or significant operational change is a plus
• Background in B2C healthcare, mental health, or employee benefits strongly preferred

Benefits

• Medical / Dental / Vision / Disability / Life Insurance
• High Deductible Health Plan with Health Savings Account (HSA) option
• Flexible Spending Account (FSA)
• Access to coaches and therapists through Modern Health's platform
• Flexible Time Off
• Company-wide Collective Pause Days
• Parental Leave Policy
• Family Forming Benefit through Carrot
• Family Assistance Benefit through UrbanSitter
• Professional Development Stipend
• 401k
• Financial Planning Benefit through Origin
• Annual Wellness Stipend to use on items that promote your overall well being
• New Hire Stipend to help cover work-from-home setup costs
• ModSquad Community: Virtual events like active ERGs, holiday themed activities, team-building events and more
• Monthly Cell Phone Reimbursement