[Hiring] Director, Media Planning @Macy's

Role Description

The Director, Media Planning leads media strategy development, audience planning, and yield optimization for Macy’s Media Network. This leader brings deep expertise in media planning and yield management and effectively manages a team of media planners and inventory analysts. They demonstrate relentless curiosity and translate complex details into targeted media solutions and revenue-maximizing strategies. They also excel at leading people and projects in a fast-paced environment while driving strong business results.

• Lead and develop a team of media planners responsible for creating integrated media plans that support strategic sales proposals.
• Provide guidance on placement recommendations that align with advertiser KPIs, campaign objectives, and proven performance insights.
• Ensure plans span all onsite and offsite media offerings while optimizing both campaign outcomes and profit margins.
• Establish and maintain effective planning and proposal processes across Media Planning and Sales to ensure all deadlines, deliverables, and client commitments are met.
• Advance audience segmentation and audience enrichment strategies to strengthen targeting capabilities and improve campaign effectiveness.
• Monitor industry trends, emerging technologies, and evolving media capabilities to ensure Macy’s Media Network remains a leader in audience targeting and media strategy.
• Define and drive the strategy for curated private marketplaces (PMPs) to maximize advertiser value and revenue opportunities.
• Conduct inventory analysis and forecasting across advertising platforms to support planning, pricing, and revenue optimization.
• Lead yield management initiatives to maximize advertising revenue and inventory performance across channels.
• Apply quantitative analysis to identify value-maximizing inventory allocation and monetization strategies.
• Partner cross-functionally to identify pricing and revenue opportunities and provide recommendations to the Head of Advertising Operations on rate card optimization and pricing strategy.
• Collaborate closely with Ad Operations to ensure media plans are operationally sound, effectively integrated, and flawlessly executed.
• Serve as a strategic advisor to the Sales organization by providing training, guidance, and best practices related to audience targeting, media strategy, fill-rate optimization, and CPM growth opportunities.
• Recruit, onboard, develop, and coach media planning and yield optimization talent, building a scalable, high-performing team that supports business growth.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
• In addition to the essential duties mentioned above, other duties may be assigned.

Qualifications

• Deep expertise in developing integrated media strategies across onsite and offsite channels that align advertiser objectives, audience insights, and performance KPIs to deliver strong campaign results.
• Proven ability to optimize advertising inventory, fill rates, CPMs, and overall revenue through data-driven yield management strategies and inventory allocation decisions.
• Strong quantitative and analytical capabilities with the ability to interpret complex data, generate actionable insights, and make informed business recommendations.
• Proven success leading, developing, and coaching high-performing teams, while fostering accountability, collaboration, and continuous growth.
• Ability to partner effectively with Sales, Ad Operations, Advertising Operations, Analytics, and other stakeholders to align strategies and drive business results.
• Ability to translate business objectives, advertiser needs, and market dynamics into scalable media, audience, and revenue strategies.
• Experience serving as a trusted advisor to sales teams by providing strategic guidance, audience insights, and media recommendations that strengthen client proposals and drive revenue growth.
• Proven ability to build credibility and maintain strong relationships with internal and external partners while influencing decisions across multiple levels of the organization.
• Ability to establish scalable processes, manage competing priorities, and ensure timely delivery of high-quality work in a fast-paced environment.
• Strong verbal and written communication skills with the ability to clearly articulate complex media, audience, and revenue concepts to diverse audiences.
• Advanced proficiency in Excel and PowerPoint, along with experience using advertising platforms such as GAM, DV360, Meta, Nielsen, Comscore, and CRM tools such as Salesforce.
• Demonstrated ability to identify opportunities, navigate ambiguity, and develop practical solutions that balance advertiser needs, operational requirements, and business goals.
• Strong attention to detail and commitment to operational excellence, ensuring media plans, forecasts, pricing strategies, and campaigns are executed accurately and effectively.

Requirements

• Bachelor’s degree or equivalent work experience in a related field.
• 8-10 years of Media Planning experience within a digital media environment.
• 2-3 years of experience in Yield Management.
• Able to work a flexible schedule based on department and company needs.

Benefits

• Dynamic, inclusive environment with competitive pay and benefits.
• Comprehensive health and wellness coverage.
• 401(k) match to invest in your future.
• Paid time off and eight paid holidays.
• Continuous learning and leadership development opportunities.
• Merchandise discounts.
• Performance-based incentives.
• Annual merit review.
• Employee Assistance Program with mental health counseling and legal/financial advice.
• Tuition reimbursement.