[Hiring] Director, Martech Platform @Best Western Hotels & Resorts

Role Description

This is a unique opportunity to deliver a marketing technology platform from the ground up leveraging best in class technology, well prepared enterprise data, and AI driven intelligence and automation at every level. Work with aligned and engaged stakeholders and teams across our business. You’ll be at the center of our success, making a critical contribution and driving an outsized impact on our brands, and our guests.

As Director, Martech Platform, you will own the strategy, roadmap, and architectural direction of our martech stack anchored in Adobe Experience Cloud including Adobe Experience Platform (AEP), Real-Time CDP, Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA).

Your initial focus will be guiding the execution of our Adobe implementation (led by our SI partner), establishing a personalization managed services operating model, and building the internal Martech Platform team that will support operation, adoption and use of the platform. You will own our partner and vendor relationships and ensure we emerge from implementation with a stable, well-governed platform and a clear path to internal ownership.

Key Responsibilities

• Define a multi-year Martech Platform roadmap aligned with our strategic vision.
• Serve as a trusted technology advisor to business and technology leadership.
• Present architecture recommendations, trade-offs, risks, and options to senior and executive stakeholders.
• Communicate complex technical topics in clear business terms.
• Translate business objectives and product priorities into architectural direction.
• Aid roadmap planning by estimating and sizing the effort, complexity, and dependencies of features and initiatives.
• Evaluate emerging technologies, platform extensions, and new tools.
• Manage a cross-function team responsible for the platform’s technical architecture.
• Define the team’s career development framework and foster a culture of innovation.
• Lead solution architect for the Martech stack.
• Partner with product managers as the technical counterpart.
• Collaborate with enterprise architecture and engineering leaders.
• Ensure platform designs comply with enterprise architecture standards.
• Contribute to architecture governance.
• Partner with content and creative teams to scale the content supply chain.
• Provide technical guidance and quality oversight to SI partners and managed services teams.
• Own consent and preference management configuration across the platform.
• Contribute to defining data governance policies.
• Manage the Martech Platform budget.
• Own relationships with key platform vendors and partners.
• Champion platform adoption across Marketing, eCommerce, and product engineering teams.
• Define and track KPIs for platform adoption and business impact.
• Design and manage a formal training and enablement program.
• Define the operating model for how internal teams interact with the platform.

Qualifications

• Bachelor’s degree in Computer Science, Information Systems, Engineering, or a related field, or equivalent practical experience.
• 10+ years of martech, digital marketing technology, marketing operations, or digital experience platform roles.
• Deep, hands-on experience with the Adobe Experience Cloud ecosystem.
• Proven ability to transition from hands-on technical execution to platform strategy.
• Deep understanding of identity resolution strategy.
• Solid understanding of data governance, privacy regulation, and compliance obligations.
• Demonstrated change management experience.
• Experience managing complex SI partner and managed services relationships.
• Experience architecting across applications, cloud platforms, APIs, integrations, data flows, identity, and security domains.
• Strong understanding of modern integration patterns.
• Exceptional stakeholder communication.

Requirements

• Experience building or leading a martech platform team from the ground up.
• Direct implementation experience with Adobe Experience Platform, Real-Time CDP, AJO, and CJA.
• One or more Adobe certifications.
• Experience with PCI DSS, GDPR, PII handling, and compliance-relevant data flows.
• Experience with OneTrust or similar consent and preference management platforms.
• Hospitality, travel, or consumer brand experience.
• Experience defining operating models for martech platforms.

Work Location

This is a remote based position, working from your home office in the state of your current residence.

Pay

The starting salary for this role is estimated to be between $160,000 and $210,000. Actual base pay will be determined based on several factors.

This position is bonus eligible.