[Hiring] Director, Marketing Data Operations @Blackhawk Network

Role Description

Blackhawk Network (BHN) is seeking a Director, Marketing Data Operations to lead the data, attribution, and email campaign operations infrastructure that powers our global go-to-market engine. This is a senior leadership role with both strategic and hands-on accountability — owning the systems, standards, and team that ensure marketing runs with precision, measurability, and scale.

You will directly manage a global email operations team (based in India) responsible for HubSpot campaign execution across BHN's business units, while also owning the broader data and attribution layer that connects every marketing touchpoint to pipeline and revenue. You will sit at the intersection of GTM strategy, campaign execution, and Enterprise systems — translating marketing intent into operational infrastructure that is clean, consistent, and trusted by the business.

This role reports to the VP of B2B Marketing and is a critical partner to demand generation, revenue operations, and enterprise systems leadership.

Responsibilities

• Database Segmentation & Audience Strategy
  • Serve as the primary marketing consumer of the prospect and customer database in HubSpot and Salesforce, maintained by Enterprise Systems.
  • Define the marketing segmentation taxonomy: firmographic tiers, persona definitions, lifecycle stages, and ICP scoring criteria.
  • Partner with Enterprise Systems on data vendor and enrichment decisions, representing marketing's targeting requirements.
  • Build and maintain a full-funnel audience architecture with appropriate suppression logic at each stage.
  • Activate audiences across ad platforms (LinkedIn, Google, programmatic display).
  • Evaluate and operationalize intent data sources (e.g., Bombora, ZoomInfo).
• Campaign Taxonomy, Attribution & Funnel Reporting
  • Define and own BHN's global campaign naming convention and UTM taxonomy across all channels.
  • Own the end-to-end attribution data flow from marketing touchpoint through lead creation in HubSpot to opportunity in Salesforce.
  • Partner with reporting and analytics teams to maintain BHN's marketing funnel reporting framework.
  • Maintain the authoritative set of marketing data definitions used across reporting and GTM planning.
  • Partner with FP&A on marketing efficiency metrics including LTV, CAC, and ROAS.
• Email Operations Leadership
  • Directly oversee BHN's global email operations function.
  • Set and maintain operational standards for email build, QA, deployment, list management, and deliverability.
  • Build account- and contact-level email engagement reporting by campaign, segment, and business unit.
  • Partner with India team leadership on capacity planning, professional development, and goal-setting.

Qualifications

• 8+ years of experience in marketing operations, revenue operations, or marketing data management in a B2B environment.
• 3+ years in a people leadership role, including experience managing geographically distributed teams.
• Deep hands-on proficiency with HubSpot and Salesforce.
• Demonstrated experience owning UTM taxonomy and campaign naming governance at scale.
• Strong command of marketing attribution.
• Experience managing or closely partnering on email operations at scale.
• Ability to work cross-functionally across marketing, sales, IT/Enterprise systems, and analytics.
• Strong communicator with the ability to present data and operational strategy to senior marketing leadership.

Preferred

• Experience with intent data platforms (Bombora, ZoomInfo, or similar).
• Familiarity with ABM platforms and account-based audience strategies.
• Experience with data enrichment tools (Clearbit/Breeze Intelligence, Lusha, or similar).
• SQL or working knowledge of data querying for attribution validation and list extraction.
• Exposure to paid media tracking infrastructure.
• Background supporting multi-brand or multi-segment B2B organizations.

Benefits

• Salary Range for California Residents Only: $180,730.00 to $244,000.00
• Salary Range for all U.S. Residents (excluding Alaska, California, North Dakota, South Dakota): $144,770.00 to $195,450.00
• In addition to your salary, Blackhawk Network offers benefits including:
  • 401k with employer match
  • Medical, dental, vision
  • 12 paid holidays throughout the year
  • Sick pay accrual according to state law
  • Parental leave
  • Life insurance
  • Disability insurance
  • Accident and illness insurance
  • Health and dependent care flexible spending accounts
  • Wellness benefits
  • Flexible time off for all full-time employees