[Hiring] Director, Integrated Media Planning @Tinuiti

Role Description

As a Director, Integrated Media Planning, you will lead the strategic planning capability for key clients while advancing Tinuiti’s broader media planning and strategy discipline. You will turn audience, cultural, competitive, and marketplace insight into integrated media strategies that help clients grow market share, strengthen their brand, and drive profitable business outcomes.

• Serve as the senior strategic planning lead on assigned accounts.
• Guide teams in developing media plan scenarios and recommendations.
• Partner closely with Client Partners, channel specialists, communications planners, Analytics/Econometrics, and Product.
• Help raise the standard of planning craft across the team through coaching, tools, frameworks, and thought leadership.

Qualifications

• 10+ years of media strategy and planning experience.
• 2+ years of people management experience managing planners or adjacent IC talent.
• Strong experience across both linear and digital channels, particularly in video and social planning.
• Expert command of the media landscape and strong point of view on planning, insight, and competitive tools.
• Deep familiarity with planning and research tools (e.g., Kantar, SimilarWeb, Pathmatics, MRI, eMarketer).
• Demonstrated ability to build trusted client relationships and act as a strategic advisor.
• Strong written and verbal communication skills, especially executive storytelling and presentations.
• Ability to travel to onsite meetings as needed (typically limited).

Requirements

• Analyze complex client data, market dynamics, and consumer needs.
• Build clear, consumer-focused narratives from complex datasets.
• Understand predictive models and advanced measurement methodologies.
• Ensure strong QA and analytical rigor across planning outputs.
• Oversee testing and analytical approaches that help clients make better planning decisions.

Benefits

• Unlimited PTO: Flexibility to take time off as needed.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts.
• Retirement: Match up to 4% of your contributions at 100%.
• Perks and Wellness: Unlimited Telemedicine and Teletherapy available at no cost.
• Parental Leave: 16 weeks of leave with 100% pay for birthing parents (12 weeks for partners).
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs.