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Marketing
Director, Integrated Marketing
@Underdog Sports
[Hiring] Director, Integrated Marketing @Underdog Sports
Apr 03, 2025 - Underdog Sports is hiring a remote Director, Integrated Marketing. đź’¸ Salary: $200,000 - $250,000 plus equity. đź“ŤLocation: USA.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
About the role and why it’s unique:
- Collaborate closely with Marketing, Strategy and Product teams to develop comprehensive marketing plans that support product launches, updates, and campaigns.
- Conduct in-depth value proposition analysis and work with internal and external stakeholders to refine and communicate the brand’s differentiators in the sports gaming space.
- Own the content calendar, balancing feature GTM with external beats and internal promotions.
- Lead the development of messaging and positioning strategies for new products, ensuring alignment across all communication channels, including social media, paid channels, and in-app experiences.
- Continuously test, optimize, and adapt messaging to improve customer engagement and product adoption. Utilize A/B testing, customer surveys, and data analytics to optimize product positioning, messaging, and overall marketing strategy.
- Collaborate with creative teams to produce marketing assets that highlight the excitement, value, and innovation behind Underdog.
- Become an expert in understanding the behavior, preferences, and pain points of our diverse user base.
- Engage with customers and the gaming community to gather feedback and insights, translating these into actionable marketing strategies.
- Lead qualitative and quantitative research efforts to uncover insights into customer motivations, competitor activity, and emerging trends in sports gaming.
- Monitor and analyze the performance of marketing initiatives, ensuring KPIs are met and identifying opportunities for continuous improvement.
- Leverage data insights to enhance product messaging, customer experience, and campaign effectiveness, ensuring that Underdog remains competitive in the marketplace.
- Foster a culture of creativity, collaboration, and strategic thinking to drive measurable impact across the business.
Qualifications
- 10+ years of integrated or product marketing experience.
- Proven track record in developing and executing integrated marketing campaigns in competitive markets, especially within sports or gaming sectors.
- Strong understanding of consumer behavior, with the ability to apply insights into actionable marketing strategies that engage fans and players.
- Expertise in brand positioning, digital marketing, and content strategy, with the ability to communicate complex ideas simply and persuasively.
- Exceptional communication skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels.
- Results-oriented and data-driven, with a passion for continuous optimization and performance measurement.
- Highly organized and able to manage multiple projects and priorities in a fast-paced environment.
- Collaborative and adaptable, with the ability to work cross-functionally and drive alignment in a dynamic, growing organization.
Requirements
- Our target starting base salary range for this position is between $200,000 and $250,000, plus target equity. The starting base salary will depend on a number of factors including the candidate’s skills and experience, among other things.
Benefits
- Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
- 16 weeks of fully paid parental leave
- A $500 home office allowance
- A connected virtual first culture with a highly engaged distributed workforce
- 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents
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| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
đź’¸
$200,000 - $250,000 plus equity
|
Remote
Location
USA
|
|
Job Type
unspecified
|
Posted
Apr 03, 2025
|
️
| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
