[Hiring] Director, Influencer Marketing & PR @PopSockets

Role Description

PopSockets is seeking a Director-level leader to build a best-in-class influencer and PR program that enhances brand desirability and visibility in the lifestyle market. This role will report directly to the VP of Global Brand & Marketing and will manage an Influencer Marketing Specialist and oversee two agency partners — PR and creative.

Qualifications

• 10+ years of experience in influencer marketing, consumer PR, or integrated communications.
• Significant brand-side experience with a track record of building impactful programs.
• Genuine perspective on the future of influencer marketing and the creator economy.
• Proven success in building influencer programs that deliver best-in-class EMV and creator advocacy.
• Strategic PR experience beyond press releases, capable of building brand narratives.
• Deep data fluency for interpreting signals and designing experiments.
• Experience managing influencer and PR agencies at a senior level.
• Hands-on experience with CreatorIQ; familiarity with Tribe Dynamics or similar tools is a plus.
• Executive-level communication skills to influence cross-functional partners.
• A people-first leader who builds high-performing team cultures.
• Energized by opportunities to build in fast-moving, entrepreneurial environments.

Requirements

• Define and own PopSockets' next-generation influencer marketing and PR strategy.
• Set long-term vision and strategic direction for influencer marketing program.
• Design a next-gen creator framework that fosters genuine creator advocacy.
• Lead influencer campaign strategy from brief to post-campaign analysis.
• Manage influencer agency relationships and ensure on-brand output.
• Redefine PR's role as a proactive brand equity engine.
• Build a proactive media and relationship strategy for consistent presence.
• Track share of voice, sentiment, and earned media performance.
• Build measurement infrastructure to prove the value of influencer and PR investment.
• Establish a test-and-learn culture for continuous campaign improvement.
• Serve as internal authority on creator culture and influencer marketing.
• Directly manage and develop an Influencer Marketing Specialist.
• Partner with cross-functional teams to integrate influencer and PR into campaigns.

Benefits

• Salary range: $140,000 - $160,000 a year.
• 25% annual bonus potential.