[Hiring] Director, Growth & Retention @ShopMy

Role Description

ShopMy is transforming e-commerce by building the infrastructure for human-led curation at scale. As our first dedicated Shopper growth leader, you will own how ShopMy acquires, activates, and retains shoppers—turning a product that is still finding its footing into a habit for millions of users. This is a full-funnel role: getting people to download and use the app, and then turning them into weekly active purchasers who keep coming back.

Reporting to our VP of Marketing and working closely with our founders and product team, you will set the shopper growth strategy, own the shopper growth and retention budget, lead our initial team on day one, and earn the right to scale it as you prove out the business.

Roles and responsibilities

• Growth Strategy: Own the full-funnel strategy for Shopper—from awareness and app installs through activation, purchase, and repeat.
• Acquisition: Build efficient, scalable user acquisition across paid, organic, referral, and partnership channels.
• Retention & Lifecycle: Design the lifecycle system that moves users through the funnel and brings them back.
• Measurement & Attribution: Establish app measurement and attribution foundations.
• Content & Narrative Distribution: Partner with our editorial team to translate the product narrative into growth.
• Product Partnership: Work hand in hand with product and our founders on the shopper roadmap.
• Team Leadership: Lead and develop a team of two (growth and lifecycle) from day one.
• Cross-Functional Storytelling: Translate performance into clear narratives for leadership.

Qualifications

• 8+ years in growth, lifecycle, or consumer marketing, including several years leading growth for a consumer app.
• Direct experience marketing to drive app downloads and engagement.
• A deep, first-hand perspective on both efficient acquisition and retention.
• A track record of building loyalty through product value, habit, and community.
• Comfortable owning the numbers—cohort analysis, LTV/CAC, experimentation.
• Experience managing and developing a team.
• Comfortable operating scrappily with a small team.
• Experience working closely with product and engineering.
• Experience growing a consumer technology product or marketplace.

Requirements

• Proven ability to acquire users, not just customers.
• Experience with app measurement, attribution, and mobile lifecycle tooling.
• Ability to turn a new user into a repeat purchaser.
• Experience in making resourcing calls with confidence.
• Instinct for when the answer is a product change rather than a campaign.

Benefits

• Equity in ShopMy - Every employee is an owner; all roles receive equity.
• Monetize Your Influence - Every employee builds and grows their own ShopMy page.
• 401(k) with Company Match - 3% employer contribution, fully vested.
• Healthcare Coverage - Medical, dental & vision benefits, including a 100% employer-paid medical option.
• Mental Health Support and More - Virtual mental health support, urgent care, and primary care visits at no cost.
• Flexible PTO - Take the time you need, including your birthday off.
• 13 Company Holidays.
• 14 Weeks of Paid Parental Leave.
• Remote-First Culture with an NYC HQ.
• Workplace & Wellness Stipends - Support for wellness, home office needs, and a Wellhub membership.
• Disability & Life Insurance - 100% employer-paid.
• Health Care FSA/HSA.
• Annual Company Offsite.
• Quarterly Team Co-Locations.