[Hiring] Director, Go-to-Market Engineering @SonicWall

Role Description

The Director, Go-to-Market Engineering reports directly to the CMO and leads both the Integrated Marketing Managers aligned to each SonicWall product line and the Marketing Operations team. This person is responsible for designing, building, and continuously optimizing SonicWall's global demand engine.

• Design and own SonicWall's global demand engine.
• Map and continuously optimize the full GTM motion.
• Define the instrumentation and measurement framework.
• Introduce AI agents, automation, and modern MarTech.
• Stay ahead of emerging GTM approaches, tools, and channels.

Qualifications

• 8 to 12 years in B2B marketing.
• Experience in systems-level strategy, demand leadership, or marketing operations.
• Deep fluency in channel-led and partner-led GTM models.
• Experience working with global field marketing teams.
• Comfortable working across the full modern marketing stack.
• Deeply data literate.
• Experience using AI tools in a GTM context.
• Demonstrated ability to lead and develop direct reports.
• Track record of productive collaboration with product marketing, field marketing, and channel or sales organizations.
• Cybersecurity or enterprise tech background preferred but not required.

Requirements

• Own the marketing operations function in its entirety.
• Own and govern SonicWall's digital marketing stack.
• Drive data quality, CRM hygiene, and marketing attribution standards.
• Align marketing operations priorities with the demands of the GTM Engineering system.

Benefits

• Equal opportunity employer.
• Commitment to creating a diverse environment.
• Active security solutions in 100+ countries.