Back to Remote jobs >
Marketing
Director, Global Brand and Content
@USA Simpro Software Ltd.
[Hiring] Director, Global Brand and Content @USA Simpro Software Ltd.
Mar 29, 2025 - USA Simpro Software Ltd. is hiring a remote Director, Global Brand and Content. đź’¸ Salary: unspecified. đź“ŤLocation: USA, Australia.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
We are seeking a Head of Brand & Content Strategy to lead the management of a unified yet differentiated brand narrative across our four business entities. This role requires a nimble leader who can support design in crafting brand identities, work with content to develop high-impact content strategies, and drive unified brand awareness, engagement, and loyalty at a global scale. This role is open to remote candidates in US and Australia, with option for in office in Melbourne or Brisbane.
What You’ll Do
-
Brand Strategy & Positioning:
- Develop and implement a comprehensive brand strategy that balances corporate goals while maintaining the positioning of each brand entity across geos.
- Ensure consistency in brand messaging, identity, and tone across all entities, channels and regions.
- Conduct brand audits and competitive analysis to refine positioning and market differentiation.
- Lead rebranding, brand evolution initiatives, or support M&A as needed.
-
Content Strategy & Storytelling:
- Oversee the global content marketing strategy, ensuring alignment with business objectives and audience insights.
- Oversee the development of compelling thought leadership, case studies, white papers, and multimedia content that establishes Simpro Group entities as industry leaders.
- Build a content ecosystem that effectively engages different audience segments across multiple platforms (heavy focus on video as well as website, social media, email, PR, etc.).
- Leverage data-driven insights to continuously refine content effectiveness and audience engagement.
-
Cross-Functional Leadership & Collaboration:
- Partner with Marketing, Sales, Product, and other cross-functional teams to integrate brand messaging into all touchpoints.
- Lead and mentor a high-performing team of brand and strategists, including video, as well as organic social media marketing.
- Work closely with external agencies, freelancers, and partners to scale content production and distribution.
-
Performance & Measurement:
- Establish KPIs for brand awareness, engagement, and content effectiveness, and leverage analytics to optimize performance.
- Monitor and report on key brand and content metrics, adjusting strategies as needed.
- Ensure brand sentiment and perception align with company goals through ongoing market research and feedback loops.
Qualifications
- 10+ years of experience in brand strategy, content marketing, and/or corporate communications, preferably within B2B SaaS - preference given to those with field services software experience.
- Proven track record of building and scaling global brand strategies across multiple business units.
- Expertise in content marketing, digital storytelling, and multi-channel campaigns.
- Strong leadership and team management skills with experience leading cross-functional teams.
- Data-driven mindset with experience leveraging analytics tools to inform brand and content decisions.
- Exceptional communication and stakeholder management skills.
Requirements
- Experience managing multiple brands under a single corporate umbrella.
- Familiarity with SEO, demand generation, and performance marketing as they relate to content strategy.
- Background in creative direction, design thinking, or PR is a plus.
Benefits
- Comprehensive medical, dental, vision package with 100% employer paid options.
- 401k/Retirement Plan with 6% employer match.
- Generous Parental Leave Program.
- Home Office Allowance.
- Paid Volunteer Leave Days.
- Public Holiday Exchange Scheme.
- Enjoy up to 4 weeks a year of flexible 'Work from Anywhere' time!
- Talent Referral Program – get rewarded for referring a friend to join our team!
- Flexible work environment.
- Diverse training & internal networking opportunities across all of our product lines.
- Opportunities for career progression and development.
- For in-office roles in Broomfield, CO we offer a dog friendly environment, happy hours and office games, and free parking.
Similar Remote Jobs
More Marketing jobs
-
Marketing $83,300 - $130,000 depending on experience USAApr 01, 2025
-
Marketing $83,000 - $97,000 USAApr 01, 2025
More jobs in USA
-
Data Analysis unspecified USAApr 02, 2025
-
Software Development $89,300 to $120,000 USAApr 02, 2025
Kickstart Your Job Search
Need advice to apply?
Join our free
Webinar « 3
Mistakes to Avoid When Looking For A Remote Startup Job (And What To Do Instead) »
Register for free
Unlock 54,398 additional remote jobs, advanced search & email notifications
Get Access Now
Too many emails? Declutter your inbox with Meco
Your home for reading newsletters
Try for free - no card required.
️
| đź“Ť | Be aware of the location restriction for this remote position: USA, Australia |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
đź’¸
unspecified
|
Remote
Location
USA, Australia
|
|
Job Type
full-time
|
Posted
Mar 29, 2025
|
️
| đź“Ť | Be aware of the location restriction for this remote position: USA, Australia |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
