[Hiring] Director, Field Marketing - Americas @New Relic

Role Description

New Relic is seeking a Director for the Americas Marketing team. This role reports to the VP Global Field Marketing. As leader of Field Marketing for Americas, you will play a pivotal role in shaping and executing our regional marketing strategy. Your leadership will drive the expansion of New Relic’s presence in the dynamic and rapidly evolving Americas observability software market.

We are seeking an individual with a proven track record in driving pipeline and demand generation across:

• Owned field events
• Third party conferences
• Executive engagement programs
• Partner marketing
• Customer marketing
• Account-based marketing

You’ll have a passion for technology, and a commitment to exceeding goals, surpassing industry standards and running a best-in-class regional marketing organisation. You have rich experience in managing field marketing teams, in B2B enterprise Software as a Service (SaaS) and account based marketing (ABM) and solution led selling, as well as a good understanding of Salesforce CRM and Marketo Marketing Automation platforms.

What you'll do

• Be the centre of excellence for a team of geographically dispersed field marketing managers.
• Gain a comprehensive understanding of New Relic's product, market position, personas, competition, and market trends.
• Partner closely with regional sales leadership to curate the region's plans on a quarterly basis.
• Set clear objectives and KPIs to meet goals, regularly present in regional meetings, and oversee end-to-end program management.
• Utilize the US-based marketing team and local partners to create demand and generate pipeline across various channels.
• Act as the main point of marketing contact and enablement for the America’s sales team.
• Proactively collaborate with various marketing teams to plan and execute on a variety of marketing tactics.

Requirements

• A leader who consistently applies a growth mindset to execute a multi-touch, multi-channel go-to-market strategy.
• In depth experience working across multiple sales teams in the Americas.
• Thrive on data and engage with systems to collect, analyze and share data relative to your programs.
• Strong experience with field marketing, demand generation, and operations/analytics within B2B Enterprise SaaS.
• Demonstrated second-line leadership experience and experience successfully navigating dotted-line relationships.
• Proven experience partnering directly with executive sales leadership.
• Experience with CRM (Salesforce) and Marketo (Marketing Automation) platforms is a must.
• Experience of creating and running account based marketing (ABM) campaigns and executive engagement programs for enterprise and strategic segments is essential.
• Ability to travel across the region.

Benefits

• Healthcare, dental, vision benefits
• Parental leave and planning
• Mental health benefits
• 401(k) plan and match
• Flex time-off
• 11 paid holidays
• Volunteer time-off
• Other competitive benefits designed to improve the lives of our employees