[Hiring] Director, Digital & Segment Marketing Channel Marketing @Cox

Role Description

The Director, Digital & Segment Marketing Channel Marketing role is the strategic owner of inventory and segment-based buyer marketing for key growth initiatives at Manheim – including Digital Marketplace, Heavy Trucks, Specialty, and EV. It requires close partnership with senior stakeholders across the business to drive incremental results for defined segments.

This role acts as a strategic advisor and partner to the Digital Marketplace and Physical Marketplace operations leadership, bringing deep analysis of marketplace trends, inventory availability, and buyer preferences to shape long-term segment strategy. It owns the national offsite marketing strategy and executes national campaigns to drive buyer demand generation and re-engagement, partnering with Field Marketing to execute the strategy locally when needed.

Responsibilities include:

• Buyer segmentation and targeting
• Marketplace intelligence
• Demand generation strategy
• Go-to-market influence
• Cross-functional partnership across buyer-facing marketing teams

What You’ll Do

Marketplace Intelligence & Buyer Strategy

• Maintain an ongoing pulse on marketplace inventory and translate it into targeted buyer outreach, incentives, and campaign timing.
• Serve as strategic advisor and partner to Digital Marketplace and Physical Marketplace operations leaders, bringing independent analysis of marketplace trends and buyer behavior to inform business strategy.
• Partner with Digital Marketplace leadership to inform go-to-market strategy and segment prioritization.
• Build and maintain a deep understanding of the digital buyer base, such as behavior, franchise vs. independent profile, churn and win-back patterns.
• Monitor the competitive wholesale digital landscape and the broader industry.
• Identify potential gaps in buyer acquisition and coverage.
• Maintain a long-term perspective on segment strategy formulation.
• Serve as a recognized expert on Manheim’s digital buyers, the industry, and the competitive landscape.

Cross-Functional Partnership

• Partner with Product Marketing, Field Marketing, and Key Account Marketing to align buyer-facing outreach.
• Act as primary point of contact for internal stakeholders on digital buyer and segment marketing strategy.

Data-Driven Recommendations & Performance

• Translate marketplace and buyer data into strategic recommendations for business unit leaders.
• Establish and monitor KPIs tied to buyer engagement, conversion, and re-engagement.
• Develop business cases for new segment investment based on marketplace and buyer data trends.

Offsite Strategy and National Campaign Execution

• Own the national offsite marketing strategy for the digital buyer marketplace.
• Align national campaign timing, messaging, and incentive strategy with anticipated inventory flow.
• Partner with Product Marketing to develop campaigns to bring new buyers into the marketplace.
• Define an “outside-the-gate” strategy that equips field marketing teams to execute buyer engagement locally.

Qualifications

• Bachelor’s degree in related discipline and 10 years of progressive experience in B2B or marketplace marketing.
• Demonstrated ownership of strategy, budgeting, and accountability toward KPIs.
• Strong analytical mindset with proven ability to interpret marketplace and buyer behavior data.
• Experience designing and running demand generation, lifecycle, and win-back campaigns.
• Excellent presentation and communication skills for executive-level stakeholder interactions.
• Experience effectively partnering cross-functionally without direct authority.

Requirements

• Travel: 15%
• MBA preferred.
• Automotive, auction, wholesale marketplace, or B2B marketplace experience.
• Experience in or exposure to EV, specialty vehicle, or heavy truck market segments.
• Experience partnering with regional/field teams to localize national strategy.

Benefits

• A competitive salary and top-notch bonus/incentive plans.
• Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
• Comprehensive healthcare, with multiple options for individuals and families.
• Generous 401(k) retirement plans with company match.
• Professional development and continuing education opportunities.
• Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
• Extra perks like pet insurance, employee discounts and much more.