[Hiring] Director, Digital Marketing, Operations & Analytics @Watts Water Technologies

Role Description

The Director, Digital Marketing, Operations & Analytics is a senior, business-oriented digital marketing leader responsible for defining and scaling the digital experience, marketing technology, analytics and marketing operations capabilities that strengthen customer engagement, demand creation and commercial performance across the Americas.

• Lead a shared-services Center of Excellence that partners with regional marketing, product marketing, sales, customer experience, IT and commercial teams.
• Improve the end-to-end customer journey, modernize digital platforms, increase discoverability, enable ecommerce and digital marketing channel growth.
• Translate data into actionable business insight.
• Build high-performing teams, establish clear governance, advance AI-enabled ways of working.
• Ensure Watts’ digital experience reflects the quality, reliability and innovation of the brand.
• Responsible for the leadership and development of digital marketing experience, analytics, CRM, marketing operations and related team members.
• Reports to the Vice President of Marketing.
• This role can be remote within the United States with up to 30% travel.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Analytics, Information Systems or related field; equivalent experience considered.
• 12+ years of progressive leadership experience in digital marketing, digital experience, ecommerce, marketing operations, analytics, CRM, marketing technology or customer experience.
• 5+ years of people leadership experience, including leading managers, developing talent and building high-performing cross-functional teams.
• Proven experience building or transforming a digital marketing, ecommerce, customer experience or marketing operations function in a complex, multi-brand or matrixed environment.
• Demonstrated ownership of website strategy, user experience, customer journey optimization, SEO/SEM, digital campaign performance and conversion improvement.
• Hands-on leadership experience with CRM, marketing automation, analytics platforms, web content management systems, data governance practices and marketing technology/vendor ecosystems.
• Strong ability to connect digital activity to business outcomes through dashboards, attribution, financial analysis, executive reporting and actionable insights.
• Executive communication, change leadership, stakeholder management and cross-functional partnership skills.
• Understanding of and adherence to applicable laws, codes, policies, regulations, and safety practices and procedures.
• Must successfully establish employment eligibility and satisfactorily complete background checks and required pre-employment testing as a condition of employment.

Requirements

• Experience in the building products, manufacturing, industrial, commercial construction or durable goods sectors.
• Experience leading a Digital Marketing or Digital Experience Center of Excellence supporting multiple brands, business units or regions.
• Experience supporting ecommerce growth, digital merchandising, product information management, distributor/channel enablement or marketplace optimization.
• Advanced understanding of customer journey mapping, content strategy, personalization, web analytics, SEO/SEM and marketing performance optimization.
• Experience using AI, automation and modern marketing technologies to improve productivity, decision making and customer engagement.
• MBA or advanced degree in business, marketing, analytics, technology or a related discipline.

Benefits

• Competitive compensation based on your skills, qualifications and experience.
• Comprehensive medical and dental coverage, retirement benefits.
• Family building benefits, including paid maternity/paternity leave.
• 10 paid holidays and Paid Time Off.
• Continued professional development opportunities and educational reimbursement.
• Additional perks such as fitness reimbursements and employee discount programs.