[Hiring] Director, Digital Experience and Strategy for Enrollment Management @Rochester Institute of Technology

Role Description

The Director, Digital Experience and Strategy leads and manages all digital projects focused on relationship building between RIT and the prospective student marketplace by aligning digital architecture, content, and experiences with the strategic needs of the prospective student market for admissions, and the prospect and current student market for financial aid. This position oversees the strategic development and maintenance of digital content and user experiences aimed at making relationship-building simple, experiential, informative, and highly effective.

• Comprehensive management of the admissions and financial aid domains of the rit.edu site.
• Management of all related content located throughout rit.edu, social media content, and other digital content.
• Implementation and strategic utilization of generative AI, chat bots, personalized portals, and other advanced digital applications to improve human connectivity and engagement.

The position directly reports to the Associate Vice President for Enrollment Marketing and Global Strategic Initiatives and is integral to ensuring that the division’s web and overall digital media presence is easy to navigate, delivers exceptional service experiences while optimizing resource allocation and reducing costs, and ultimately enhances the division's efficiency and effectiveness.

Qualifications

• Bachelor's required/Master’s preferred in Web/Graphic Design, User Experience Design, Digital Marketing, Computer Science, Information Technology, or other related fields.
• Experience in higher education or student recruitment preferred.
• Experience leading or building a digital team in a growing or evolving organization.
• Proactive experience monitoring industry trends, technologies, and standards.
• Knowledge of broader customer experience (CX) strategies and tools.
• Exceptional troubleshooting skills.

Requirements

• Proven ability to develop and execute long-term digital strategies that drive results, align with institutional goals, and adapt to a dynamic environment.
• Deep expertise in user-centered design principles, research methodologies, and optimizing digital journeys.
• Mastery of modern standards-based web technologies, including HTML, CSS, JavaScript, front-end frameworks; specific expertise with Drupal CMS.
• Demonstrated ability to analyze performance metrics and drive data-informed decisions utilizing tools such as Google Analytics, CrazyEgg, Siteimprove, and BrightEdge SEO.
• Superb understanding of social media platforms and institution-wide digital content and advertising strategies.
• Demonstrated leadership in digital project management and experience overseeing digital initiatives.
• Proven ability to translate complex technical concepts into clear business solutions for non-technical stakeholders.
• Experience in crisis communication strategies leveraging digital platforms.

Benefits

• Compensation: $81,600-$90,000 annually.
• Remote work location.

Application Materials

• Cover Letter
• Curriculum Vitae or Resume

Candidates must be eligible to work in the United States.

Additional Details

In compliance with NYS's Pay Transparency Act, the salary range for this position is listed above. The hiring process for this position may require a criminal background check and/or motor vehicle records check. RIT provides equal opportunity to all qualified individuals and does not discriminate on the basis of race, color, creed, age, marital status, sex, gender, religion, sexual orientation, gender identity, gender expression, national origin, veteran status or disability in its hiring, admissions, educational programs and activities.

If you need reasonable accommodation for any part of the application and hiring process, please contact the Human Resources office at 585-475-2424 or email your request to [email protected].