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Director, Digital and Content Marketing
@Arkestro
[Hiring] Director, Digital and Content Marketing @Arkestro
Apr 05, 2025 - Arkestro is hiring a remote Director, Digital and Content Marketing. 💸 Salary: $125,000 - $150,000 usd. 📍Location: USA.
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Role Description
Our Director, Digital & Content Marketing is a core member of our Marketing team. We are looking for someone who will develop and implement digital marketing strategies and lead the charge in developing high-impact content that resonates with our customers and prospects.
- Plan, execute, and optimize digital marketing campaigns across various channels (e.g. social media, email, SEO, paid advertising)
- Create and oversee content marketing plans, including content creation, optimization and distribution
- Conduct market research to identify target audiences and content opportunities (using key providers such as Gartner, Hackett, etc.)
- Develop and implement SEO strategies e.g. improving organic search rankings (Google, LinkedIn, Supply Chain / Procurement digital sites)
- Manage and update the Arkestro website, including optimizing landing pages and website content for conversions; and, analyzing website traffic and user behavior to identify areas for improvement
- Manage social media presence and engagement
- Create engaging content across different mediums (e.g., blog posts, social media updates, videos)
- Manage paid advertising campaigns (e.g., Google Ads, LinkedIn ads, 6sense ads)
- Develop and implement email marketing strategies (HubSpot)
- Track, analyze and report on the performance of digital marketing campaigns and identify areas for improvement
- Manage a team of digital marketing consultants to execute and deliver against our business priorities
- Collaborate with cross-functional teams to establish content request workflows (e.g., sales, product, product marketing) to ensure enablement and success
- Work closely with analysts and thought leaders on interviews, reports, and eBooks to integrate expert insights into high-quality content
- Ensure consistent brand voice and design across all channels, maintaining a unified and cohesive identity in all marketing materials and communications
- Thrive in a fast-paced environment and be ready to wear multiple hats, stepping in to support high-priority initiatives beyond core responsibilities
Qualifications
- 5+ years experience working in content or social media marketing or a related role for a SaaS company (ideally focused on procurement, sourcing, or supply chain solutions)
- Experience working cross-functionally with teams to deliver critical customer insights and enablement material for multiple teams
- Proven track record of delivering projects on time for executive-level teams
- Ability to work in a fast-paced environment within a growth stage company and passion to work with disruptive technology
- Experience with copy editing, writing for B2B/ SaaS, Sprout, WordPress, LinkedIn ads, GoogleAds, SEM Rush (or similar tool), and Hubspot or similar CRM
- Familiarity with digital marketing tools, platforms, and technologies
- Exhibit a keen eye for detail in designing documents, website layouts, ads, and social media cards, ensuring visually appealing and on-brand assets
Requirements
- Pay Range: $125,000 — $150,000 USD
Benefits
- Competitive salary and startup equity
- Medical insurance covered up to 100%
- Dental and Vision Insurance
- 401K matching
- Unlimited PTO
- Highly supportive of flexible work hours
- Remote-first team with opportunities for team building, design sprints, and customer visits
- A one-time allowance of $1,500 for home office supplies
- Annual budget of $1,000 for learning and professional development
- Diverse, inclusive, highly collaborative, and vibrant culture
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
$125,000 - $150,000 usd
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Apr 05, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
