[Hiring] Director, Demand Generation @Herself Health

Role Description

We’re looking for a highly driven and hands-on Director of Demand Generation to own and scale our end-to-end demand generation engine. This is a critical role responsible for driving new patient pipeline growth, optimizing conversion across the funnel, and building a repeatable, data-driven acquisition strategy.

Essential Functions

• Paid Media Management:
  • Oversee the full-funnel demand generation and paid media strategy, owning CAC, lead volume, and lead quality targets across all paid channels.
  • Efficiently manage and deploy marketing dollars to deliver on new patient visit goals, shifting our channel mix from a lower-funnel-heavy model toward a more balanced push-pull engine.
  • Execute a rigorous test-and-learn approach across creative, audience, channel, and offer variables.
• Analytics, Attribution & Performance:
  • Build and manage campaign tracking and attribution infrastructure to establish true channel-level ROI visibility and enable data-driven optimization.
  • Own CAC, lead volume, lead quality, and funnel conversion metrics across all paid channels, with the ability to connect top-of-funnel performance to downstream patient conversion and retention outcomes.
• Cross-Functional Collaboration & Leadership:
  • Partner cross-functionally with Brand, Operations, IT, Sales, and clinical teams to ensure demand converts efficiently into new patients.
  • Contribute a data-driven POV to the broader growth leadership team, educating stakeholders on channel dynamics, attribution tradeoffs, and optimization priorities.
  • Manage agency and vendor relationships across paid media, direct mail, and marketing technology.
  • Serve as the internal subject matter expert on performance marketing, translating complex channel dynamics into clear strategic recommendations for senior leadership.

Qualifications

• 7-10 years in demand generation or performance marketing, with demonstrated ownership of full-funnel paid media programs.
• Extensive experience with Salesforce.
• Proven experience managing significant paid media budgets across Google, Meta, Direct Mail, and other online and offline channels.
• Hands-on proficiency with campaign tracking, attribution tools, and marketing analytics.
• Strong analytical skills and comfort presenting performance data and strategic recommendations to senior leadership.
• Demonstrated experience using Salesforce Marketing Cloud.
• Track record of building or rebuilding demand engines, not just managing steady-state programs.
• Authorized to work in the United States.

Nice-to-have Qualifications and Skills

• Experience in healthcare, health tech, or a highly regulated consumer category strongly preferred.

Company Description

At Herself Health, we're on a mission to help women get more life out of life, together. We are building a new model of primary care for women 50+ to solve long-standing problems: rushed appointments, long wait times, and care that's generalized rather than specialized towards women’s needs later in life such as menopause, post-menopausal care, bone density, weight management, and mental, social and emotional well-being.

Our patient-centric Primary Care clinics are dispersed across Minneapolis/St. Paul, MN. We are thrilled to serve the Twin Cities metro and Eagan. Our team of colleagues is on a mission to innovate the primary care landscape for women 50+. We’re seeking like-minded individuals who share this passion to join us!