[Hiring] Director, Demand Generation @Direct Digital Holdings

Role Description

Direct Digital Holdings is seeking a Director of Demand Generation to join the Marketing Team. As a key member of the marketing team, you will drive performance marketing initiatives to support conversions across existing clients, channel relationships, and new prospects. This is a highly collaborative, remote position.

• Develop and execute go-to-market strategies to drive demand generation and revenue growth.
• Develop and manage a comprehensive lead generation program that includes inbound and outbound tactics.
• Lead and optimize cold calling initiatives as part of a robust BDR strategy to drive new business opportunities.
• Oversee PPC/SEM and email campaigns to drive traffic, lead generation, and conversion rates.
• Develop and execute BDR lead initiatives and cold calling and email scripts to support sales growth.
• Manage and mentor a team of demand-generation professionals.
• Work with product marketing, sales, and customer success to align on website updates, channel marketing, and product rollouts.
• Monitor marketing campaign performance and utilize Buyer’s Journey Reporting to make data-driven decisions.
• Implement Account-Based Marketing (ABM) tactics and optimize content marketing placement.

Qualifications

• Bachelor's degree in marketing, business, or a related field; MBA preferred.
• 8+ years of experience in demand generation or a related field.
• Strong experience in Education, Travel, Energy, and Agencies verticals.
• Deep understanding of the B2B buyer's journey and persona-based marketing.
• Proven track record in managing email campaigns and high-volume BDR lead initiatives, including cold calling.
• Experience working with B2B partners through marketing enablement.
• Excellent leadership, team management, and collaboration skills.
• Strong analytical skills with the ability to optimize the sales funnel.

Requirements

• Base salary plus annual bonus and benefits.

Benefits

• Above-market health, vision, dental, short- and long-term disability, and life insurance benefits at no cost to employees.
• 401(k) plan with a match and free financial coaching/counseling.

Equal Employment Opportunity

Direct Digital Holdings LLC is an equal opportunity organization. We recruit, employ, train, compensate, and promote without regard to race, religion, color, national origin, age, gender, sexual orientation, gender identity, marital status, disability, protected veteran status, or any other basis protected by applicable federal, state or local law.