[Hiring] Director, Creative Strategy @BM Digital

Role Description

We are looking for a Director of Creative Strategy to own and evolve the creative product across our entire client portfolio. This is not a creative director role in the traditional sense. You are the operator behind a performance creative machine, the person who builds the frameworks, installs the best practices, mentors the strategists, and ensures that every format, hook, and concept we put into market is informed by what actually works at scale.

You will sit at the intersection of creative excellence and direct response performance. You understand platform dynamics deeply, you know what makes someone stop scrolling and convert, and you have the leadership range to raise the output of an entire team, from junior strategists to editors to the clients watching it all in real time.

What You Will Own

• The creative standard: Set the bar across every client, every format, every platform. Track what's gaining traction on Meta and TikTok, translate those signals into SOPs, playbooks, and best practice frameworks.
• The team: Improve the performance creative strategists, making them sharper at diagnosing underperformance and more confident in owning a creative point of view.
• The production process: Build the standards, workflows, and SOPs that make the production team systematic and high-output.
• Creator and talent alignment: Work closely with the head of talent to ensure creative strategy and creator process are fully in sync.
• New client launches: Own the creative side of onboarding, building frameworks that find early wins fast.
• The senior creative voice: Present creative strategy with conviction and provide hard feedback while making clients feel supported.

Qualifications

• 7+ years in performance creative, primarily at an agency managing a large portfolio of clients.
• Experience driving revenue with measurable effects on conversion rates and cost per acquisition.
• Fluency in direct response creative, with strong opinions on what makes ads work on Meta versus TikTok.
• Ability to develop junior strategists and run a team under real performance pressure.
• Experience operating at volume while maintaining quality and client confidence.

Requirements

• Proven track record of improving creative performance.
• Strong leadership and mentoring skills.
• Ability to analyze data and adjust strategies accordingly.
• Experience in managing multiple clients simultaneously.

Benefits

• Total annual compensation: $200,000 - $450,000 USD, including base salary, performance bonus, and equity.
• Fully remote work environment with infrastructure for high-performance distributed teams.