[Hiring] Director, Content Marketing @Gong.io

Role Description

Gong is looking for a Director of Content Marketing who is, first and foremost, an exceptional writer — someone who brings a distinct voice, rigorous craft, and genuine conviction to everything Gong publishes.

This is a builder's role. You'll write, edit, and set the standard for what great looks like — then partner with your team to reach it and amplify it consistently. You'll own the full content engine across the customer journey:

• Thought leadership
• Customer stories
• Gong Labs research
• Digital content
• Narrative frameworks that connect all of it to how buyers actually think and decide

We're looking for someone who thinks like a media builder, not a content scheduler. You care deeply about substance over surface — and you believe content done right is a genuine competitive differentiator, not a supporting function.

You bring strong editorial judgment, a thoughtful perspective on where AI fits in a content operation, and a constant eye on where the best content in the industry is being made and why.

The person in this role gets to turn those ingredients into a content engine that entertains, informs, and shapes how the market thinks. You'll have editorial independence and real cross-functional influence to do it right.

If you obsess over craft, have strong opinions about what makes content worth reading, and want to build something that matters — this is the opportunity!

Responsibilities

• Voice & Writing Excellence
  • Be Gong's best writer. Set and protect a distinct, data-backed, opinionated brand voice across all channels.
  • Write highly effective content, including flagship thought leadership, editorial positions, key campaign narratives, and raise the quality floor across every content format.
  • Serve as editor-in-chief: give in-the-trenches editorial feedback that makes your team meaningfully better, not just compliant.
• Narrative & Thought Leadership
  • Own the Gong narrative. Translate complex concepts such as Agentic AI, Revenue Graphs, and Agent / Human Orchestration into clear, provocative stories that resonate with revenue leaders.
  • Lead thought leadership strategy across blog, social, video, and earned media, ensuring Gong has a credible and consistent POV in its category.
  • Champion customer storytelling: develop a systematic approach to capturing and amplifying customer outcomes that feel real and impactful.
• Gong Labs & Original Research
  • Partner with data science to evolve Gong Labs into the industry's most trusted source of revenue insights — content backed by real pipeline and call data that no competitor can replicate.
  • Commission and shape original research reports, data studies, and benchmarks that generate earned media, backlinks, and brand authority.
• Content Strategy & Demand Impact
  • Build content frameworks mapped to the full customer journey—from awareness through expansion—that demonstrably improve conversion and shorten sales cycles.
  • Partner with Product Marketing, Growth, and Sales to ensure content operates as a revenue lever across the full go-to-market motion.
  • Own strategic KPIs: measure KPIs such as brand share of voice, organic traffic, and pipeline influence, and use the data to finetune and improve content impact accordingly.
• Team Leadership & Editorial Operations
  • Lead and grow a team of content marketers, providing hands-on editorial mentorship and career development.
  • Build and manage a bench of world-class freelancers and agency partners who can flex with demand without diluting brand quality.
  • Architect a scalable content engine: content guidelines, editorial calendars, content briefs, quality rubrics, and distribution workflows that sustain high velocity without sacrificing integrity.

Qualifications

• 10+ years of content leadership at a high-growth B2B company or in high-tier business journalism with a portfolio that demonstrates genuine craft.
• Proven ability to lead and develop a team of in-house and freelance creatives at high velocity.
• Exceptional writing and editing skills. You are the kind of person who will rework a headline five times because the first version was not quite right.
• Deep product empathy. You can spend an afternoon in a product demo, talk to three customers, and come out with a sharp, credible editorial angle that engineers and buyers both recognize as true.
• Strong grasp of B2B buyer journeys and content's role in demand generation—you've built frameworks that connect editorial to pipeline, and you can prove it.
• AI fluency: You understand how LLMs and AI agents are reshaping both how work gets done and how content gets discovered and consumed.
• Your portfolio and experience demonstrates writing that prioritizes density, utility, and a clear point of view over generic industry language or buzzwords.
• Strategic KPI ownership: You've mapped content programs directly to business outcomes and can speak fluently about attribution, share of voice, and pipeline influence.

Benefits

• We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
• Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
• Mental Health benefits with covered therapy and coaching.
• 401(k) program to help you invest in your future.
• Education & learning stipend for personal growth and development.
• Flexible vacation time to promote a healthy work-life blend.
• Paid parental leave to support you and your family.
• Company-wide recharge days each quarter.
• Work from home stipend to help you succeed in a remote environment.