Role Description
We work with emerging and fast-scaling consumer brands — the kind people actually get excited about — and creator commerce is central to how we help them grow. We’re looking for a Director to lead this practice: someone who builds strong teams, owns the division’s financial performance, and brings the strategic depth to shape where creator commerce goes next for the agency. This is a leadership role, not an account role — your job is to make the practice excellent, and the people under you successful.
What You’ll Own
-
Practice Revenue & P&L:
-
Own the financial performance of the Creator Commerce division — revenue forecasting, margin management, and accountability for the division’s overall profitability.
-
Develop pricing models, performance fee structures, and service tier frameworks that reflect the value of what the team delivers and protect the agency’s margins as the practice scales.
-
Identify investment opportunities in platforms, tools, and capabilities; make clear, evidence-based recommendations to leadership on where to put resources.
-
Team Leadership & Development:
-
Lead a management team across Creator Marketplace, Shop Operations, and Affiliate Activation — setting clear direction, maintaining high standards, and creating an environment where your managers can do their best work.
-
Develop the leaders under you. Set expectations, provide coaching, and build a team culture defined by accountability, craft, and a genuine interest in the brands and creators this practice serves.
-
Own the practice’s hiring plan and org design — building the team structure that supports growth without creating unnecessary complexity.
-
Operational Infrastructure:
-
Build the systems, standards, and processes that allow the practice to operate at scale — from creator vetting philosophy and briefing standards to rights management workflows and payment infrastructure.
-
Ensure the practice has the right operational foundation so execution doesn’t depend on any single person and quality doesn’t slip as volume grows.
-
Agency Strategy & New Business:
-
Contribute to new business as the agency’s senior voice on creator commerce — shaping how the practice is positioned, scoped, and priced for prospective clients.
-
Partner with the VP of Marketing Strategy on annual planning, capability roadmap, and technology investments that keep the agency ahead in this space.
-
Find the white space: identify where we can build something durable — whether through proprietary creator data, platform relationships, or new service lines — that compounds over time.
Qualifications
-
8+ years in performance or growth marketing, with 2+ years in creator commerce, social commerce, or affiliate and at least 3 years in a leadership role managing managers and owning division-level outcomes.
-
Demonstrated experience building or scaling a creator commerce practice, department, or business unit, including hiring, structuring teams, and standing up operational systems.
-
Solid understanding of the social commerce ecosystem — TikTok Shop, affiliate mechanics, creator economics, and GMV-driven business models — sufficient to set strategy and evaluate performance without being the one executing it.
-
P&L ownership experience: forecasting revenue, managing costs, building pricing models, and communicating financial performance to senior leadership.
-
A track record of developing managers and building teams that perform consistently, not just in bursts.
-
Comfortable contributing to new business pitches and client budget development in an agency or consultative setting.
Preferred
-
Prior agency experience, especially in performance marketing, social commerce, or a creator-focused practice.
-
Familiarity with AI-assisted or offshore execution models for creator operations at scale.
-
Background in live commerce or proprietary creator marketplace development.
-
Existing relationships with TikTok Shop, Meta, or other key platform partners.