[Hiring] Director, Affiliate Marketing @Rush Street Interactive

Role Description

We are seeking a Director, Affiliate Marketing to lead one of RSI's largest and fastest-growing acquisition channels. This is a highly visible leadership role that combines commercial ownership, technical expertise, people leadership, and cross-functional collaboration.

• Affiliate Strategy & Growth:
  • Develop and execute RSI's affiliate marketing strategy across all active and future regulated jurisdictions.
  • Build strategic relationships with leading affiliate partners and recruit new publishers.
  • Represent RSI at G2E, SBC Summit, ICE Barcelona, and iGB L!VE.
  • Lead affiliate strategy for new market launches.
• Commercial Performance & Partner Economics:
  • Own one of RSI's largest acquisition budgets and optimize CPA structures using LTV and ROI.
  • Improve forecasting accuracy through stronger commercial governance and payment controls.
  • Partner with Finance on budgeting, accruals, and partner payment processes.
• Affiliate Technology & Attribution:
  • Own the affiliate technology roadmap from a Growth Marketing perspective.
  • Partner with MarTech, Product, and Engineering to improve attribution, measurement, and affiliate tracking.
  • Drive strategies that maximize app installs, deep linking, app-to-registration conversion, and mobile attribution.
• Affiliate Operations & Compliance:
  • Oversee affiliate operations across regulated jurisdictions.
  • Lead commission structure evolution, partner onboarding, and governance.
  • Partner with Legal and Compliance on licensing, T&Cs, responsible gaming, and fraud prevention.
• Analytics & Business Intelligence:
  • Partner with BI to operationalize partner-level LTV reporting and executive dashboards.
  • Use data to continuously optimize partner investment decisions.
• Partner Enablement:
  • Partner with Product Marketing and Brand Marketing to ensure affiliates have access to current, high-performing marketing assets.
  • Develop scalable partner communications, business reviews, and promotional planning.
• Leadership & Cross-Functional Partnership:
  • Manage RSI's Affiliate Manager while providing coaching, development, and strategic direction.
  • Oversee the managed services relationship with Affiliate Network, ensuring accountability, service quality, and continuous improvement.
  • Partner with various teams to drive integrated acquisition strategies.

Qualifications

• Bachelor's degree in Marketing, Business, Finance, Analytics, or related field preferred or equivalent relevant work experience.
• 10+ years of affiliate marketing experience, preferably within regulated gaming.
• 2+ years of people management experience.
• Experience managing affiliate programs, agencies, or strategic partners.
• Deep understanding of CPA, Rev Share, hybrid commission models, LTV, and ROI optimization.
• Experience with Income Access, Impact, CJ, Partnerize, or similar platforms.
• Strong commercial and analytical skills.
• Excellent executive communication skills.
• Ability to travel domestically and internationally.
• Experience with a sportsbook or online casino operator, preferred.
• Experience with AppsFlyer or other mobile measurement platforms, preferred.
• Experience launching affiliate programs in newly regulated markets, preferred.
• Knowledge of mobile attribution, deep linking, and app marketing, preferred.
• Experience with Sigma, Tableau, or Power BI, preferred.

Benefits

• Discretionary annual company bonus (Eligibility Varies by Role)
• 401(k) plan with 100% company match on the first 4%
• Comprehensive medical coverage (HSA & FSA plans), dental, and vision insurance
• Paid Time Off (Eligibility Varies by Role)
• Employee Assistance Program (EAP)