[Hiring] Direct Response & Direct Mail Manager @American Forests

Role Description

The Digital & Direct Response Manager owns execution for American Forests' multichannel direct response fundraising strategy: direct mail, email, and online giving as well as other communications that Compass Digital is currently driving for the organization as a whole. The manager supports the annual calendar, interacts with creative and content production, manages outside print/mail vendors, and works closely with the philanthropy team to maximize direct and digital fundraising.

• Execute the annual direct response plan across direct mail, email, and online giving including acquisition, renewal, year-end, special appeals, and monthly/sustainer giving.
• Work with campaign creative direction, copy, and production schedules; manage print and mail-house vendors selectively rather than through a full-service agency.
• Manage segmentation, list selection, testing, and donor journeys to grow retention, average gift, and sustainer conversion.
• Own program analytics by tracking costs, response, revenue, and ROI by channel and campaign, and reporting results to leadership.
• Administer and optimize the fundraising technology stack; operate Luminate near term and lead the evaluation and migration to HubSpot.
• Ensure donor data integrity, gift coding accuracy, and compliance with USPS nonprofit mailing and fundraising regulations.
• Partner with development, communications, and finance to align messaging, budgets, and revenue targets.

Qualifications

• 5+ years in direct response fundraising or direct marketing, preferably in a nonprofit setting.
• Demonstrated ownership of direct mail and email/online campaigns from strategy through analysis.
• Hands-on experience with fundraising/CRM and marketing platforms; Luminate and/or HubSpot experience strongly preferred.
• Strong analytical skills and comfort with segmentation, testing, and ROI reporting.
• Excellent project management and vendor-management skills.
• Bachelor's degree or equivalent experience; commitment to American Forests' conservation mission.

Requirements

• This position reports to the Vice President, Communications and will work closely with multiple departments across the organization, including Communications, Philanthropy, Operations, and Program teams.
• This position does not have any direct reports.

Benefits

• This is a full-time, salaried exempt position. The budgeted salary range is $85,000 – 110,000.
• Comprehensive benefits package focused on health and wellness, work-life balance, and financial security, including:
• Medical, dental, and vision coverage
• Vacation and sick leave
• Paid holidays
• 401(k) with match
• Flexible spending accounts
• Disability, life, and AD&D insurance
• Parental bonding and bereavement leave
• Employee assistance program
• Technology stipend
• Pet benefits
• Military leave

Working Conditions

• This is a remote position based in the United States. Up to 10% of travel throughout the U.S. may be required.
• This position requires the ability to remain in a stationary position (sitting or standing) for extended periods and to operate a computer and other office equipment.
• Reasonable accommodation may be provided to support individuals across the full range of abilities and experiences in performing the essential functions of the job.