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Marketing
Digital Strategy & Automation Manager
@Unifin, Inc
[Hiring] Digital Strategy & Automation Manager @Unifin, Inc
Mar 21, 2025 - Unifin, Inc is hiring a remote Digital Strategy & Automation Manager. 💸 Salary: unspecified. 📍Location: Asia, Philippines.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
This role involves driving our email and SMS engagement strategy, deliverability, and performance optimization.
- Lead and manage our digital outreach strategy (email and SMS) to optimize engagement and collections performance.
- Improve deliverability rates by implementing email/SMS best practices, monitoring blacklists, and resolving spam filter issues.
- Design, implement, and optimize automation workflows within MailWiz, SendGrid, and Twilio for seamless digital communications.
- Own content strategy to develop high-converting email subject lines, SMS copy, and personalized messaging.
- Analyze performance metrics (open rates, CTR, conversion rates) and continuously A/B test for improvement.
- Manage compliance and regulatory adherence (TCPA, GDPR, CAN-SPAM) to ensure best practices.
- Collaborate with IT and operations teams to integrate new tools and optimize campaign automation.
Qualifications
- 5+ years of experience in digital engagement, email/SMS marketing, or digital collections.
- Hands-on experience with email and SMS automation platforms (MailWiz, SendGrid, Twilio, Mobiz, or similar).
- Expertise in deliverability best practices (SPF, DKIM, DMARC, IP warm-up, list hygiene).
- Strong content and copywriting skills (writing high-converting subject lines and SMS messages).
- Data-driven mindset — ability to analyze campaign performance and optimize results.
- Familiarity with compliance regulations (TCPA, GDPR, CAN-SPAM).
- Experience using Twig functions for dynamic email templates (a plus).
- SQL and analytics knowledge (a plus for segmentation and performance tracking).
Benefits
- Be part of a talented team and self-driven individuals dedicated to bringing success to the Company and their lives.
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️
| 📍 | Be aware of the location restriction for this remote position: Asia, Philippines |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
unspecified
|
Remote
Location
Asia, Philippines
|
|
Job Type
full-time
|
Posted
Mar 21, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: Asia, Philippines |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
