[Hiring] Digital Product Marketing Manager @USP

Role Description

USP is seeking a Digital Product Marketing Manager to own and scale the email and lifecycle marketing engine behind our online subscription products, including USP–NF. You will set strategy and execute hands-on across the full email lifecycle, from audience segmentation and journey design through copywriting, A/B testing, deliverability, and performance reporting. Using marketing automation (Marketo or equivalent) and digital campaign expertise, you will drive subscription acquisition, activation, retention, and renewal. This is a high-visibility role that partners directly with Product, Customer Success, and senior leadership.

As part of our mission to advance scientific rigor and public health standards, you will play a vital role in increasing global access to high-quality medicines through public standards and related programs. USP prioritizes scientific integrity, regulatory excellence, and evidence-based decision-making to ensure health systems worldwide can rely on strong, tested, and globally relevant quality standards.

Responsibilities

• Email & Lifecycle:
  • Own the email strategy and roadmap for USP–NF, including nurture, onboarding, activation, renewal, win-back, product announcement, release-cycle, and monthly newsletter programs.
  • Design and build multi-step journeys and dynamic-content programs in Marketo.
  • Write and edit email copy end to end, including subject lines, messaging architecture, and calls-to-action.
  • Run a disciplined testing program (A/B and multivariate) with documented hypotheses, results, and learnings.
  • Own list health, deliverability, suppression logic, and database hygiene.
  • Define and track KPIs (engagement, conversion, pipeline influence, renewal contribution).
  • Build reporting and dashboards, and turn findings into clear recommendations for leadership.
• Digital Campaign & Product Marketing:
  • Plan and execute integrated digital campaigns across email, web, landing pages, organic social, and paid media.
  • Apply established USP–NF messaging and positioning to audience-specific assets.
  • Support persona development, audience segmentation, and market research for USP–NF customer segments.
  • Contribute to sales enablement and thought-leadership assets.
• Cross-Functional Leadership:
  • Serve as the marketing lead for USP–NF with Product Management and Customer Success.
  • Lead the email and lifecycle program independently.
  • Manage content reviews and approvals across subject-matter experts and stakeholders.
  • Mentor and guide junior team members, contractors, and agency partners on email best practices.

Qualifications

• Bachelor’s degree in marketing, communications, or a related field, or equivalent relevant experience.
• 6+ years of progressive experience in digital, product, or lifecycle email marketing in a B2B or subscription environment.
• At least 4 years of hands-on experience owning lifecycle email programs end to end in Marketo or a comparable platform.
• Hands-on expertise in marketing automation platforms (Marketo preferred; HubSpot, Pardot, Eloqua, or similar considered).
• Working knowledge of B2B funnel metrics, attribution, and CRM/marketing automation integrations.
• Demonstrated experience marketing a subscription or renewable product.
• Strong analytical skills, with the ability to turn performance data into decisions and recommendations.
• Exceptional writing skills, with the ability to translate complex technical or regulatory topics into clear, benefit-oriented marketing narratives.
• Experience in a customer-facing or customer-outreach role and in a matrixed organization.

Additional Desired Preferences

• Experience with genAI tools like ChatGPT, Microsoft CoPilot, etc for workflow improvements and automation.
• Demonstrable commitment to public health, patient safety, or consumer protection.
• Demonstrated ability to problem solve, prioritize, and get things done in a dynamic, cross-functional environment.

Supervisory Responsibilities

• None, this is an individual contributor role.

Benefits

• Company-paid time off and comprehensive healthcare options.
• Retirement savings to protect your personal and financial well-being.

Compensation

• Base Salary Range: USD $101,042.00 – $142,429.50 annually.
• Target Annual Bonus: % Varies based on level of role.
• Individual compensation packages are based on various factors unique to each candidate’s skill set, experience, qualifications, equity, and other job-related reasons.