[Hiring] Digital Omni E-Commerce Manager @CONA Services

Role Description

The Digital Omni E-Commerce Manager supports the execution and optimization of e-commerce marketing programs across online platforms. This role focuses on:

• Paid search performance
• E-commerce content management
• Digital shelf optimization and performance insights to improve product discoverability and conversion

The role also develops recommendations for leveraging first-party data and audience targeting to improve e-commerce marketing performance. Working cross-functionally with marketing, sales, analytics, CRM, and agency partners, the Digital Commerce Manager delivers insights and optimization strategies that support e-commerce growth.

Responsibilities

• Digital Shelf & Product Content
  • Manage and optimize e-commerce product content across online marketplaces.
  • Partner with brand and digital asset teams to maintain accurate, compelling product pages and attributes.
  • Monitor digital shelf performance and identify opportunities to improve discoverability and conversion.
• Performance Insights & Optimization
  • Analyze e-commerce performance data across retail and FSOP platforms.
  • Develop reporting and insights to identify optimization opportunities across campaign and product pages.
  • Provide recommendations to improve e-commerce performance and digital shelf effectiveness.
  • Partner with marketing, analytics, and content teams to improve commerce performance.
• Paid Search Strategy & E-commerce Campaign Execution
  • Execute and optimize paid search campaigns across e-commerce platforms.
  • Manage keyword strategy, bidding, and testing to improve campaign performance.
  • Partner with marketing leadership on recommendations for campaign optimization and reporting.
  • Work with agencies and platform partners to execute and optimize campaigns.
  • Leverage AI-powered search tools and emerging technologies to identify optimization opportunities.
• First-Party Data Activation
  • Develop recommendations for leveraging first-party data to improve e-commerce marketing performance.
  • Partner with media teams to activate CRM and audience optimization targeting strategies.
  • Support execution of owned audience initiatives (e.g., contests, promotional programs, shopper segmentation & comms strategy).
• Omni Marketing – Amazon, Pureplay & FSA
  • Execute and optimize omni marketing plans for Amazon, Instacart, and FSA Channels (Uber Eats, Door Dash, etc.).
  • Manage Amazon advertising and own Amazon data pulls and reporting.
  • Partner with FSA platforms on search, promotion strategy & drive menu optimization.

Qualifications

• 4 year degree in Marketing or relevant Programs preferred
• 4+ years of experience in digital marketing, e-commerce, or retail media
• Experience managing paid search campaigns across e-commerce platforms
• Experience managing e-commerce product content or digital shelf optimization
• Strong analytical skills with experience interpreting e-commerce performance data
• Experience working with agencies and cross-functional teams

Preferred Qualifications

• Experience with Salsify, Amazon, FSA platforms
• CPG or beverage industry experience or retail industries
• Experience working with e-commerce RMN platforms
• Experience with digital asset management or product content syndication tools
• Familiarity with CRM platforms or first-party data activation

Benefits

• Comprehensive benefits package designed to help employees achieve their best physical, mental, financial, and overall health and well-being
• Competitive compensation package
• Access to retirement and saving programs
• Family and employee assistance program
• Paid vacation and floater days
• Opportunities for employee volunteerism