[Hiring] Digital Media Specialist, Patient Recruitment @ImmunityBio, Inc.

Role Description

The Digital Marketing Specialist-Patient Recruitment will develop and manage clinical trial recruitment campaigns. This includes designing, executing, and optimizing omni-channel campaigns that drive patient awareness, education, and enrollment in clinical trials. This position will sit at the intersection of digital marketing, patient advocacy, and clinical operations, and apply a strong understanding of regulated pharmaceutical advertising, data-driven marketing, and performance measurement. This role is both strategic and hands-on and will manage campaigns in-platform while collaborating cross-functionally with Clinical Operations, Medical Affairs, Legal/Regulatory, and external agencies.

Essential Functions

• Develop and implement multi-channel patient recruitment campaigns, including medical congress support, digital media strategies, and content development.
• Plan, launch, and optimize paid media campaigns across channels including Meta (Facebook/Instagram), Google Search & Display, YouTube, Programmatic, and disease-specific patient communities and advocacy platforms.
• Align media plans with study timelines, enrollment targets, and budget parameters.
• Monitor campaign performance in real time and optimize for cost per lead (CPL), conversion rates (CR), qualified patient submissions, site referrals, and enrollment progression.
• A/B test creative, messaging, audiences, and landing pages to improve performance.
• Partner with analytics teams/agencies to track attribution and patient journey metrics.
• Work with internal teams and agencies to develop compliant, patient-centric digital content including ad copy, visual assets, landing pages, and educational materials.
• Ensure all creative aligns with regulatory, legal, and brand guidelines.
• Collaborate closely with Clinical Operations, Medical Affairs, Legal/Regulatory/PRC, Patient Advocacy, external media, and creative agencies.
• Manage digital media budgets and pacing.
• Oversee relationships with media agencies, publishers, and technology vendors.
• Negotiate placements, pricing, and performance-based agreements where applicable.
• Produce regular performance reports and insights for internal stakeholders.
• Identify trends, risks, and opportunities to improve recruitment efficiency.
• Stay current on digital trends, privacy changes (e.g., HIPAA, GDPR, platform policies), and evolving best practices in patient recruitment marketing.
• Perform ad-hoc and cross-functional duties and/or projects to support business needs and provide developmental opportunities.

Qualifications

• Bachelor’s degree in Marketing, Journalism, Advertising, Communications, or related field.
• 5+ years of experience in digital media, performance marketing, or growth marketing required.
• Experience in healthcare, pharma, biotech, CRO, or clinical trial recruitment is preferred.
• Experience recruiting patients for clinical trials is preferred.
• Experience working within highly regulated environments is preferred.
• Experience working with patient advocacy groups is preferred.

Knowledge, Skills, & Abilities

• Data-driven mindset with ability to interpret performance metrics and act on them.
• Excellent communication and stakeholder management skills.
• Analytical and performance-oriented.
• Detail-oriented with strong project management skills.
• Comfortable working in cross-functional, fast-paced environments.
• Able to balance creativity with regulatory constraints.
• Strong written and verbal communication skills.
• Familiarity with IRB/ethics considerations in patient recruitment is preferred.
• Knowledge of patient privacy regulations (HIPAA, GDPR) is preferred.

Working Environment / Physical Environment

• This position works remotely - San Francisco, CA.
• Regular work schedule is Monday – Friday, within standard business hours. Flexibility is available with manager approval.
• This position will require some travel (approximately 3-4 trips per year).
• Must possess mobility to work in a standard office setting and to use standard office equipment, including a computer.

Compensation

• This position is eligible for a discretionary bonus and equity award.
• The annual base pay range for this position is $135,000 (entry-level qualifications) to $148,500 (highly experienced) annually.

Benefits

• Medical, Dental and Vision Plan Options.
• Health and Financial Wellness Programs.
• Employer Assistance Program (EAP).
• Company Paid and Voluntary Life/AD&D, Short-Term and Long-Term Disability.
• Healthcare and Dependent Care Flexible Spending Accounts.
• 401(k) Retirement Plan with Company Match.
• 529 Education Savings Program.
• Voluntary Legal Services, Identity Theft Protection, Pet Insurance and Employee Discounts, Rewards and Perks.
• Paid Time Off (PTO) includes: 11 Holidays.
• Exempt Employees are eligible for Unlimited PTO.
• Non-Exempt Employees are eligible for 10 Vacation Days, 56 Hours of Health Pay, 2 Personal Days and 1 Cultural Day.