[Hiring] Digital Media Specialist, Emerging Channels @Lennar

Role Description

Lennar is looking for a Growth Specialist for Paid Search to join our Acquisition Team and help manage pay-per-click goals across Lennar divisions nationally. The Growth Specialist will help manage the pay-per-click campaigns for Lennar across all major search engines and serve as the point of contact for our internal clients. The Growth Specialist will analyze paid search performance and optimize campaigns via keywords, Display/Discovery, landing pages, and drive results that exceed our KPIs. This candidate will have a growth-oriented mindset in that they will constantly be focused on improving their skills, the results, and add to the overall team. They will also have strong organizational skills and thrive at creating order out of complexity.

Your Responsibilities on the Team

• Drive efficiency within Lennar’s emerging channels including Zillow, BDX, Realtor.com, programmatic display, direct mail, and other relevant ad platforms.
• Keep the team on task, manage notes and next steps, and follow up with divisions as needed.
• Lead advertising follow-ups such as landing page development, ad changes, and consumer engagement.
• Support best practices and operational needs as applicable.
• Curate an operational strategy that supports growth of customer acquisition within the emerging channel space.
• Stand up new processes to improve marketing operations such as division task trackers and content approvals.
• Own request intake from divisions and necessary follow-ups for landing page or ad requests and updates.
• Be creative & ideate strategic workflows for various platforms.
• Collaborate closely with growth team members to support workflow efficiencies.
• Support analyzing or reporting on campaign results using Google Analytics, Salesforce, and Tableau.
• Present strategic findings in easy-to-understand ways via PowerPoint.
• Support A/B tests, analyze results, and recommend strategic next steps.
• Manage customer engagement with our brand across platforms.
• Participate in team problem solving and education.

Qualifications

• 4-year degree in Advertising, Marketing, Communications, Business or equivalent relevant experience required.
• 1+ years hands-on experience in digital marketing.
• Preferred: Experience in more than one marketing channel.

Requirements

• Professionally perform multiple, detail-oriented tasks with simultaneous deadlines.
• A strong track record of managing performance-based paid search campaigns and exceeding goals.
• Proficiency in MS Excel, PowerPoint, and Word.
• Exceptional communication and interpersonal skills.
• Ability to multi-task and effectively prioritize based on opportunity and risk.
• Ability to anticipate work needs and follow through with minimum direction.

Benefits

• Robust health insurance plans including Medical, Dental, and Vision coverage.
• 401(k) Retirement Plan with a $1 for $1 Company Match up to 5%.
• Paid Parental Leave and Associate Assistance Plan.
• Education Assistance Program and up to $30,000 in Adoption Assistance.
• Up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies.
• New Hire Referral Bonus Program and significant Home Purchase Discounts.
• Unique opportunities such as Everyone’s Included Day.