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Marketing
Digital Media Planner/Buyer
@Bluelightconsulting
[Hiring] Digital Media Planner/Buyer @Bluelightconsulting
Mar 03, 2025 - Bluelightconsulting is hiring a remote Digital Media Planner/Buyer. 💸 Salary: competitive salary and bonuses. 📍Location: Latin America (LATAM).
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Role Description
We are looking for someone with a strong media and advertising foundation; well versed in Google Campaign Manager, Meta Ads Manager, LinkedIn Ads, planning, presenting, executing, and optimizing all media strategies.
- Develop comprehensive media plans aligned with client goals and target audiences.
- Conduct in-depth research and analysis to identify optimal media channels and strategies.
- Determine budget allocation across channels based on performance and objectives.
- Stay abreast of emerging digital media trends, technologies, and AI integrations.
- Advise the New Business teams and Account teams on recommended budgets and media strategies during the pitch process.
- Oversee the execution of paid media campaigns across various platforms (e.g., Google Ads, social media platforms, programmatic display).
- Manage relationships with external vendors responsible for day-to-day campaign management.
- Track key performance indicators (KPIs) such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills.
- Analyze campaign performance data to identify areas for optimization and improvement.
- Generate regular reports on campaign performance and insights.
- Monitor and control media budgets across all channels.
- Ensure campaigns are delivered within budget and on schedule.
- Identify cost-saving opportunities without compromising campaign effectiveness.
Qualifications
- 3+ years of experience in the advertising agency environment.
- Strong project management skills.
- Proven experience in digital media planning and buying, with a strong focus on performance marketing.
- In-depth knowledge of various digital media channels and platforms.
- Expertise in tracking and analyzing campaign performance data.
- Strong analytical and problem-solving skills.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team.
- Proficiency in media planning and buying tools.
Benefits
- Competitive salary and bonuses, including performance-based salary increases.
- Generous paid-time-off policy.
- Flexible working hours.
- Work remotely.
- Continuing education, training, conferences.
- Company-sponsored coursework, exams, and certifications.
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️
| 📍 | Be aware of the location restriction for this remote position: Latin America (LATAM) |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
competitive salary and bonuses
|
Remote
Location
Latin America (LATAM)
|
|
Job Type
full-time
|
Posted
Mar 03, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: Latin America (LATAM) |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
