Role Description
As the Digital Media Manager at MPG, you will serve as a key point of contact for our Target retail media relationships, partnering with clients to develop and execute strategies that drive measurable business results.
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Lead day-to-day client engagement, provide strategic guidance on retail media investments and assortment decisions.
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Translate performance data into actionable insights and recommendations.
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Collaborate closely with internal teams and external partners to optimize digital media performance.
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Strengthen client relationships and identify opportunities for growth.
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Bring a strong understanding of retail media and a passion for turning data into compelling stories.
Qualifications
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4+ years managing retail media sponsored ads, including client-facing account management.
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Proficiency in performance marketing, conversion optimization, and customer growth.
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Experience with retail media ad tech such as Pacvue, Kapoq, Skai, or Helium10; Roundel experience a plus.
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Strong analytical skills, with the ability to digest, analyze, and visualize large data sets in Excel.
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Confident leading client meetings and influencing decisions with data.
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Strong written, verbal, and presentation skills.
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Organized and detail-oriented; meets tight deadlines with minimal supervision.
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Travel based on client needs.
Requirements
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Serve as advertising lead for Target PPC/search, digital shelf, and other retail media programs.
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Build retail media plans and budgets tied to client goals and agreed KPIs.
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Lead client calls and monthly business reviews, owning agendas, follow-ups, timelines, and next steps.
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Consult on investment levels, assortment, and promotional calendars; flag onsite opportunities and risks early.
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Educate clients on best-in-class strategy and reinforce the value we deliver.
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Create proposals and presentations that tell a clear, data-backed performance story.
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Partner with sales, account management, and the internal retail team to keep media aligned with business priorities.
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Own sponsored ads end to end: keyword research, setup, bidding, and daily management.
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Check budget pacing daily and manage monthly and tactic-level allocation.
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Review campaigns daily; deliver weekly and monthly reporting and analysis.
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Troubleshoot campaign issues quickly and see them through to resolution.
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Handle ad-hoc report requests and customize client performance tracking.
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Optimize targeting, keywords, bids, and placements based on performance data.
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Test and measure shopper behavior to improve results; deliver post-campaign recommendations.
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Track competitors, algorithm updates, and industry news, and translate trends into client-specific recommendations.
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Coach and develop media analysts through day-to-day guidance and shared best practices.
Benefits
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Generous package of health benefits, including medical, dental, vision, STD/LTD, paid maternity/paternity leave, and life insurance.
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Market industry base salary, bonuses, and 401K.
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Paid holidays and unlimited paid time off for extra efforts.