[Hiring] Digital Media, Growth & Performance Strategy Specialist @bioMérieux

Role Description

Working under the direction of the Sr. Manager Omnichannel Marketing Communications, the Digital Media, Growth & Performance Strategy Manager will help shape our media strategy, accelerate performance, and drive innovation across our digital ecosystem. This role blends performance marketing, growth experimentation, and media innovation. The ideal candidate is equal parts strategist, optimizer, and builder; someone who can deliver measurable results today while identifying the opportunities that will fuel tomorrow’s growth.

Qualifications

• Bachelor degree required in advertising, marketing, or other related field preferred
• 5+ years of professional related experience in digital advertising or an in‑house digital marketing team with a proven track record of delivering results through digital marketing techniques
• Education substitution: in lieu of a bachelor's degree, 9 years of experience, defined above, is required
• Demonstrated success supporting long sales cycles, multi stakeholder buying journeys, and account based marketing programs
• Extensive experience with defining budget, CPA, ROAS and other thresholds for all campaigns
• Extensive experience with Google Ads, Microsoft Ads, social media advertising, etc.

Requirements

• Consistently upholds and reflects the core ethical principles and values that bioMérieux promotes
• Analyze data and make decisions and recommendations using data to guide decision-making and provide suggestions for improvement
• Planning objectives and strategies to achieve them within a set timeline
• Written communications including the ability to communicate technical data in written form
• Business acumen to understand how a business operates and how to make it successful
• Ability to work cross-functionally allowing for better collaboration and communication
• Skilled in MS Office tools including Outlook, Teams, Word, and Excel (intermediate level)
• Demonstrated proficiency completing high level digital marketing projects
• Proven ability in interpreting digital advertising analytics data, formulating conclusions, and developing strategies
• Intermediate experience creating media specific documents such as media plans and playbooks, objectives, and strategy decks
• Strong grasp of digital advertising best practices from both business and technical perspectives

Benefits

• A choice of medical (including prescription), dental, and vision plans providing nationwide coverage and telemedicine options
• Company-Provided Life and Accidental Death Insurance
• Short and Long-Term Disability Insurance
• Retirement Plan including a generous non-discretionary employer contribution and employer match
• Adoption Assistance
• Wellness Programs
• Employee Assistance Program
• Commuter Benefits
• Various voluntary benefit offerings
• Discount programs
• Parental leaves