[Hiring] Digital Marketing Strategist/Analyst/Manager @Ruby Digital

Role Description

This role is ideal for a marketer who thinks strategically, communicates clearly, and wants exposure to global clients and complex growth challenges.

• Strategy & Client Solutions
  • Develop a clear understanding of each client’s business model, market, goals, and constraints.
  • Formulate strategic marketing recommendations based on channel mix, personas, and intent.
  • Educate clients on why specific strategies and channels are recommended, focusing on outcomes rather than products.
  • Translate business objectives into scoped, outcome-driven marketing solutions.
  • Liaise with both local and international clients monthly and present reports to clients.
• Growth Process & Commercial Enablement
  • Manage and qualify inbound opportunities according to the Inbound Marketing SOP.
  • Present company capabilities, strategic approaches, and proposed solutions.
• Internal Collaboration & Development
  • Execute client onboarding in collaboration with the Success Division.
  • Support Growth Division initiatives including process improvement, training, and reporting.
  • Continuously develop strategic, commercial, and communication skills with mentorship and guidance.
  • Work with Performance team to ascertain timelines and ensure tasks are planned, scheduled and diarised so that internal deadlines are met.
• Commercial & Operational Support
  • Work closely with leadership and department heads.
  • Assist with financial analysis and operational reporting.
  • Support decision-making with accurate and timely financial information.
  • Contribute to continuous improvement initiatives across the finance function.
  • Actively test and analyse targeting criteria (keywords and audiences), advert creatives, landing pages, and bid strategies to drive results in line with campaign goals.
  • Coordinate and manage various digital marketing services for your clients.
  • Follow industry trends, drive innovation, and contribute to case studies, blog articles, and training, as well as define, monitor, and analyse trends.
  • Contribute to projects, process changes, and rollouts of the company.
  • Conduct keyword research, optimising website content and structure, including title tags and descriptions, internal linking, architecture, and other technical factors and implementation thereof to improve rankings for target keywords.
  • Monitoring Google Ads campaign performance and adjusting to optimise campaign performance.
  • Write compelling Google Ads ad copy.
  • Setting up and managing campaign budgets and bids.
  • Monitoring, compiling and communicating reports with recommendations to improve client ROI and deliver value.
  • Have a strong understanding of international SEO best practices.
  • Providing training and guidance to Performance Team members on SEO and Google Ads best practices.
  • Keep pace with industry trends and developments specific to SEO and Google Ads.
  • Research and evaluate new technology trends and identify new campaign optimisation opportunities and present to team.
  • Complete tasks in line with priorities and due dates set out by Success Team and assist with tasks assigned by Team Leader & HoD.
  • Assist in answering technical questions asked by Success Team to develop understanding and knowledge of services rendered.

Qualifications

• 3 years’ experience in an Agency environment as analyst or manager and/or 2 years’ as strategist.
• Tertiary qualification in marketing and/or communications and/or human sciences and/or data, analytics.
• Strong ownership mentality.
• High attention to detail.
• Commercially aware.
• Strong communication skills.
• Process and systems oriented.
• Comfortable operating independently.
• Adaptable and solutions-driven.
• Strong integrity and accountability.

Company Description