[Hiring] Digital Marketing Strategist @Valley Hope Addiction Treatment & Recovery

Role Description

Valley Hope is expanding our Business team by adding the role of Digital Marketing Strategist. This can be a part-time or full-time work-from-home position; however, the ideal candidate will reside within an hour's drive of a Valley Hope of Overland Park facility.

As a Digital Marketing Strategist, you will:

• Develop and execute integrated digital marketing strategies aligned with organizational goals and service line priorities.
• Identify opportunities to expand brand awareness, increase qualified leads, and improve patient acquisition through digital channels.
• Monitor emerging digital marketing trends, technologies, and competitive activity to recommend innovative strategies that improve digital marketing performance, patient acquisition, and brand visibility.
• Develop and manage local search strategies, including Google Business Profile optimization, location-specific SEO, online reputation management, and local listings.
• Manage and optimize paid search (PPC) and search engine marketing (SEM) campaigns.
• Lead search engine optimization (SEO) initiatives, including technical SEO, on-page optimization, local SEO, keyword strategy, and content optimization.
• Monitor search engine algorithm changes and implement strategies to maintain and improve organic rankings.
• Manage CRM and marketing automation platforms to support lead management, patient engagement, and campaign effectiveness.
• Collaborate with internal and external stakeholders to optimize website performance, user experience, and conversion rates.
• Partner with marketing, admissions, clinical leadership, and business development teams to support organizational initiatives.
• Track key performance indicators (KPIs), website traffic, campaign effectiveness, lead generation, and return on investment.
• Develop dashboards and reports to communicate digital marketing performance and strategic recommendations.
• Ensure digital marketing efforts maintain brand standards and consistent messaging.
• Coordinate with outside agencies, vendors, and technology partners as appropriate.
• Maintain a current working knowledge of trends within the substance abuse treatment industry and with State and Federal regulatory requirements and guidelines.
• Adhere to Valley Hope’s clinical philosophies, policies, and procedures to ensure quality patient care.
• Participate in all assigned staff meetings, staff development, and training as required.
• Interact and communicate with others (patients, co-workers, management, and vendors) in a professional and tactful manner.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field; or equivalent work experience.
• Three (3) years of digital marketing experience.
• One (1) year of experience working on healthcare marketing campaigns.
• Experience managing paid search (Google Ads), PPC campaigns, SEO initiatives, and digital advertising budgets.
• Experience with Google Analytics 4 (GA4), Google Tag Manager, Google Search Console, and digital reporting platforms.
• Experience using content management systems (CMS), website optimization tools, and SEO platforms.
• Valid and unrestricted driver’s license.

Requirements

• Master’s degree in Marketing, Business, Communications, or a related field; or equivalent work experience (preferred).
• Five (5) plus years of digital marketing experience (preferred).
• Three (3) plus years of experience working on healthcare marketing campaigns with a preference for behavioral health (preferred).
• Google Ads Certification and/or Google Analytics Certification (preferred).
• Experience with local SEO and multi-location marketing (preferred).

Benefits

• Medical coverage — Valley Hope pays up to 85% of premiums.
• Dental & vision plans at competitive rates.
• Up to 27 days of PTO (based on position and tenure).
• 8 paid holidays (including a personal day).
• Paid parental leave.
• 401(k) with employer match.
• Tuition assistance to grow your career.
• Student loan repayment support.
• Public Student Loan Forgiveness (PSLF) eligible employer.
• HSA & FSA options to manage healthcare costs.
• Employee Assistance Program (EAP) for added support.
• And more perks designed with you in mind!

Work Environment

• Office setting with traditional hours; weekend and evening hours may be required.
• Sitting for extended periods of time.
• Able to work at a rapid pace for long periods of time.
• Able to push, pull, bend at the knees and waist, twist body at the waist, raise and hold arms overhead, turn head-neck-shoulders as needed, grasp items with hands for either extended periods of time or many times throughout the workday.
• Able to work additional hours to the extent necessary.
• Ability to travel 10% of time if requested by Supervisor; travel can increase for situational circumstances.