[Hiring] Digital Marketing Strategist @Texas Health Resources

Role Description

In this role you will be focused on shaping smart, digital-first strategies that improve how consumers find, experience, and engage with Texas Health for care. The position blends strategic thinking with hands-on collaboration across SEO, email, AI search, and digital platforms to drive better performance and stronger alignment across marketing efforts. It’s ideal for someone who enjoys connecting data, content, and innovation to make our marketing work smarter, faster, and more seamlessly.

What You Will Do:

• Product Line/Brand/Physician Practice Strategy, Planning & Integration:
  • Develops organization’s marketing strategies for assigned consumer focused product lines, and/or system brand initiatives.
  • Collaborates with Strategy, Business Development and leadership to ensure alignment with key imperatives and strategic priorities.
  • Manages system product line, brand initiatives and/or physician practice marketing and communication priorities.
  • Leads communication about progress and results to system, channel and entity leaders.
  • Establishes effective relationships with system services leaders, product line leaders and key physician champions.
  • Leads strategy for consumer journey efforts for assigned product line(s) or system brand efforts.
  • Works to become a service line/product line, system brand initiative and/or physician practice expert.
  • Stays abreast of industry marketing approaches, competitive issues and positioning of product lines and/or system by competitors.
• Development of Creative Assets & Brand Management:
  • Serves as a champion for the brand in deploying product line and system brand marketing approaches.
  • Engages appropriate partners and vendors for the purpose of creative asset development.
  • Obtains and retains legal, clinical and product line approvals for creative assets.
  • Ensures brand standards and graphic identity is upheld in all product line initiatives.
  • Develops and implements product line campaigns that leverage all system assets and digital tools.
• Project Management & Results Reporting:
  • Serves as project manager for marketing automation campaigns and strategies.
  • Identifies key metrics aligned with marketing automation strategies designed to drive business results.
  • Consistently shares updates with key contacts and seeks to keep all parties informed of progress.
  • Measures and shares results of marketing approaches, working to ensure strong ROI and successful outcomes.
  • Monitors spend relative to budget and shares consistent updates.

Qualifications

• Bachelor's Degree (Required)
• 5 Years Experience in marketing, advertising or related field (Required)
• Experience using Salesforce Marketing Cloud and other products in the Salesforce ecosystem (Preferred)
• Experience developing digital and lifecycle marketing strategies (Preferred)
• Foundation in SEO strategy and digital performance optimization (Preferred)
• Strong analytical skills (Preferred)
• Experience applying marketing automation and emerging digital technologies (Preferred)
• Ability to collaborate effectively across digital, CRM, analytics, content, and IT teams (Preferred)
• Maintains up-to-date knowledge of evolving digital channels, technologies, and best practices (Preferred)

Requirements

• Ability to prioritize and make decisions related to resource allocation.
• Strong executive presence and negotiation skills.
• Exceptional written and verbal communication skills.
• Passion for leveraging the dynamic, shifting landscape of health care.
• Deep knowledge of health care industry, trends and business acumen.
• Strong interpersonal skills.
• Committed to exceeding expectations in performance and leadership.
• Results-oriented and exhibits attention to details.
• Visionary and innovator willing to take calculated risks.
• Proficiency in Microsoft Office.
• Exemplifies and serves as a champion for Texas Health's guiding principles.

Benefits

• Gain a sense of accomplishment by contributing to a teamwork environment.
• Receive excellent mentorship, comprehensive training, and dedicated leadership resources.
• Remote Position.