[Hiring] Digital Marketing Strategist @PulseMediaNL

Role Description

The Digital Marketing Strategist is responsible for designing and leading high-level digital strategies that guide campaign execution across paid, organic, and owned channels. This role is more strategic than operational, focusing on planning, forecasting, positioning, and performance frameworks.

• Collaborate closely with performance marketers, content teams, designers, and account managers to ensure cohesive, ROI-focused campaigns.

Key Responsibilities

• Strategic Planning
  • Develop full-funnel digital marketing strategies aligned with client objectives
  • Conduct market research, audience analysis, and competitor benchmarking
  • Define channel mix strategies across paid media, SEO, email, and social
  • Build quarterly and annual digital growth roadmaps
• Performance & Forecasting
  • Create performance projections, budget allocation models, and ROI forecasts
  • Define measurable KPIs and performance benchmarks
  • Analyze campaign data to refine strategy and identify scaling opportunities
  • Develop attribution models and tracking frameworks
• Channel Strategy Development
  • Design paid acquisition strategies (Google Ads, Meta Ads, LinkedIn Ads, TikTok)
  • Oversee SEO and content growth frameworks
  • Develop customer journey and lifecycle marketing strategies
  • Align messaging with brand positioning and conversion objectives
• Client & Internal Leadership
  • Lead strategy presentations and performance reviews
  • Serve as strategic advisor for key accounts
  • Collaborate with internal teams to ensure execution aligns with strategy
  • Stay updated on industry trends, algorithms, and emerging technologies

Qualifications

• 4+ years of experience in digital marketing strategy or performance marketing
• Proven ability to build and scale multi-channel marketing strategies
• Strong analytical skills with experience in forecasting and reporting
• Deep understanding of paid media, SEO, content marketing, and conversion funnels
• Experience using analytics and reporting tools (GA4, Looker Studio, Tag Manager, etc.)
• Strong communication and presentation skills

Preferred Qualifications

• Experience in a marketing agency environment
• Experience working with international brands
• Knowledge of advanced attribution modeling
• Certifications in Google Ads, Meta, or related platforms
• Familiarity with CRM and marketing automation systems

Key Performance Indicators

• Client growth and revenue impact
• Campaign scalability and profitability
• Forecast accuracy
• Strategic alignment across channels
• Client satisfaction and retention

Benefits

• Fully remote work structure
• Competitive compensation based on experience
• Performance incentives
• Professional development support
• Opportunity to work with high-growth brands
• Collaborative, innovation-focused team culture

How to Apply

Send your CV and a short summary of a strategy you developed (including measurable outcomes).