[Hiring] Digital Marketing Specialist- Pro Channels @Sensaria
Mar 17, 2025 - Sensaria is hiring a remote Digital Marketing Specialist- Pro Channels. 💸 Salary: $55,800-$61,900 plus performance bonus incentive. 📍Location: USA.
Role Description
We are looking for TWO creative and passionate Digital Marketing Specialists to join our collaborative remote marketing team. Working within North American time zones, we prioritize live video meetings and teamwork to achieve the best results. Reporting to the Director of Marketing, the Digital Marketing Specialist will be responsible for developing, executing, and optimizing the company's DTP (Direct to Pro) digital marketing campaigns.
- Support the Marketing Director in establishing and evaluating a marketing strategy that contributes to yearly revenue targets and overall growth of Bay Photo and Pro Prints.
- Develop and execute effective marketing campaigns across various channels, including email, SMS, content marketing, social media, and digital advertising.
- Enhance Bay Photo’s online presence and grow our professional photographer customer base to achieve brand and business objectives.
- Collaborate with the marketing team, external copywriters, and designers to create engaging content and maintain consistent brand messaging across all channels.
- Write compelling and targeted copy for marketing materials, including emails, ads, blog posts, and website content, to highlight Bay Photo’s products and services.
- Create and design on-brand content and marketing materials that engage professional photographers and add value to their businesses.
- Set up and manage drip campaigns and triggered email sequences to deliver targeted content based on customer behavior, ensuring personalized and timely communication to nurture leads and drive engagement.
- Build and maintain relationships with professional photographers, industry partners, and influencers.
- Analyze customer needs, preferences, and market trends, as well as monitor competitor insights, to position Bay Photo as a leader in the professional photography industry.
- Track and analyze campaign performance, providing insights and recommendations for optimization.
- Support the Marketing Team with various administrative projects including fulfillment and tracking of partner campaigns, giveaways, sample products and special offers.
Qualifications
- Bachelor’s degree preferred or equivalent experience in a related field.
- 3+ years of proven experience in Digital Marketing within a multi-channel or online B2B environment, preferably in the professional photography industry.
- Experience in various marketing strategies, including email marketing, social media marketing, content marketing, SEO, and PPC advertising, to drive online visibility and customer engagement.
- Deep understanding of professional photographers as a target audience, including industry trends, emerging technologies, and marketing objectives.
- Strong ability to create and distribute compelling content that resonates with photographers and reaches audiences effectively.
- Demonstrated experience with market research methods and marketing analytics tools, including A/B testing and customer feedback, with a strong emphasis on performance measurement and optimization.
Requirements
- Strong ability to comprehend and execute marketing strategies effectively.
- Excellent problem-solving skills, with the ability to make data-driven decisions under pressure.
- Creative and analytical mindset, capable of gathering insights from multiple sources to develop impactful solutions.
- Proactive and adaptable, able to shift priorities based on team needs and business goals.
- Highly organized, detail-oriented, and deadline-driven.
- Self-motivated, flexible, and a collaborative team player.
- Customer-first mindset with a strong commitment to quality.
- Exceptional communication and writing skills.
- Curiosity and willingness to learn and innovate in a fast-paced industry.
- Strong commercial awareness combined with a creative mindset.
- Technical proficiency with an eye for good design and photography.
- Proficient in Photoshop and the Adobe Creative Suite.
- Ability to thrive in a dynamic and fast-paced environment.
Preferred Qualifications
- A background in or passion for photography, particularly in the professional photography space.
- Familiarity with the needs and workflows of professional photographers.
- Experience marketing to a B2B audience, particularly creative professionals.
Benefits
- Competitive salaries and bonus opportunities.
- Vacation and sick paid time off.
- Medical, Dental, Vision, Life, and Disability plans.
- Flexible work schedule – you decide how and when to structure your workday.
- Online socials and team-building activities, virtual holiday celebrations, games, and exciting events.
- Be part of a passionate team of professionals dedicated to the photography industry and innovation in print products.
Salary Range
$55,800-$61,900 plus performance bonus incentive
Location
Fully Remote in North America/US or Canada (Ontario or British Columbia)
EEO Statement
Sensaria, Formerly Circle Graphics Decor, and its subsidiaries and acquired companies, (The Company) is an equal employment opportunity employer. The Company’s policy is to not unlawfully discriminate against any applicant or employee on the basis of race, color, sex, religion, national origin, age, disability, or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any protected category, characteristic or status.
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
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Salary
💸
$55,800-$61,900 plus performance bonus incentive
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 17, 2025
|
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
